article thumbnail

How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
article thumbnail

eCommerce Explained: The Basics of B2B

Navigate the Channel

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Where does social media fit? If you’re interested, HubSpot explains them well here. Yes, like ABCs. Or call us.)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

SWOT analysis. With this template, you can compare social media followers, blog strategy, email strategy, SEO, etc. SWOT Analysis Template. SWOT Analysis Template. A basic competitive matrix is the SWOT analysis. Conducting a SWOT analysis will help you identify areas where you could improve.

article thumbnail

AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. I use it to create first drafts of social media posts, blogs, emails, etc. I also use it to enhance our writing.

article thumbnail

eCommerce Explained: The Basics of B2B

Navigate the Channel

Some people recommend doing a SWOT analysis (strengths, weaknesses, opportunities and threats), but because SWOTs are so often done poorly – so as to be almost ineffective—you might try looking at the Cs. Where does social media fit? If you’re interested, HubSpot explains them well here. Yes, like ABCs.

article thumbnail

How to Choose the Right Accounts for ABM, from HubSpot's ABM Product Manager

Hubspot

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. website smart content, targeted ads, social media, personalized email) that matches the same value propositions that Sales is using. SWOT analysis of the target account. Because companies get stuck.

article thumbnail

How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

For instance, companies can gather general demographics and spending habits of their consumers to write better, more targeted social media ads. To do this, you might consider conducting a SWOT analysis, so you can look at the competition's strengths and weaknesses. HubSpot's Marketing Hub. Product intelligence.