Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

nDash

NOVEMBER 10, 2021

With over 100,000 active users in 120 countries, the HubSpot ecosystem is an enormous market. If your business is looking to capitalize on this potential, read on for six expert HubSpot writers on nDash. Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. Lolly Spindler. Charlene H.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Hubspot

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social Media 78

Social Media Budget Programs Tools Media 78

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Source: HubSpot. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. How do they interact with people on social media?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Martech

MARCH 22, 2024

Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Keywordinsights.ai

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer. Social Media Today. Web Ink Now.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. In this post, we’ll look at examples and lessons from a wide variety of accounts including, National Geographic, Tom Hanks, HubSpot and The Rock.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Content Standard

MARCH 12, 2024

There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources. Expertise: Brands possess insider knowledge and deep category experience that most media companies can’t match.

Media 97

Media Brand Identity Branding Storytelling 97

Martech

DECEMBER 27, 2023

A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. Consider a scenario where a company might invest in a new marketing automation tool like HubSpot, but the C-Suite is unaware of its potential impact on customer experience and revenue.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. 13% of marketers say case studies are a primary form of media in their content marketing strategy. Source: HubSpot. Share on Social Media Channels. Place on Landing Pages.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Zoominfo

SEPTEMBER 16, 2020

Most of the time, people find your brand through your website or social media. your blog should live on your website, whereas your social media can play around with different forms of content. If you’re in the B2B industry, you know HubSpot ’s instantly recognizable orange branding and logo. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. An overlooked aspect of a great storyteller isn’t necessarily how well they can use words, but how well they can listen. Social Creatures. Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. HubSpot is a CRM platform widely used by B2B marketers. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

OCTOBER 10, 2019

While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Social Media Marketing. Social Media Marketing. billion people around the globe use social media.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Buffer is a well-known content automation tool that simplifies social media management.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Valasys

OCTOBER 10, 2019

Social media channels are among the primary marketing channels as they are used by billions of people worldwide for entertainment, socialization & consumption of pieces of information including brands’ news & product launches. According to HubSpot, over 40% of the world’s population is on social media.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The topic, storytelling, and quality of research or interviews should all be well thought out. You can use social media, email lists, or partnerships with other podcasts or media outlets.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech Advisor

MARCH 31, 2020

WHO Turns to Social Media. The Professional plan will help brands engage audiences, create content and manage effective communication during the pandemic, while also being able to access an array of social media courses. HubSpot Integrates With Jira. News That Matters to Marketers.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Valasys

JULY 9, 2020

The first is that leveraging the power of marketing you can drive traffic at speeds that will blow your mind and the second is that unlike other social media platforms you can independently choose which type of content you want to promote, without any constraints. Read more on How to use Instagram for B2B marketing in 2020.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Convince & Convert

OCTOBER 9, 2017

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. IBM Stays Relevant with Reactive Storytelling.

Brand Identity 158

Brand Identity Branding B2B Work Management 158

Hubspot

MARCH 24, 2017

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). World Storytelling Day #WorldStorytellingDay. 30: Social Media Day #SMDay.

Social Media 101

Social Media Resources Media Work Management 101

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Storytelling. Social listening. Lifecycle marketing.

Social Marketing 118

Social Marketing Planning Work Management Peer-to-peer 118

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. You could host a contest on social media or share a news report on a current event. This might include replying to comments and messaging customers on social media. Use Storytelling in Your Marketing. Ask your social media followers and email subscribers to share your content.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Public Relations 107

Public Relations Stats Work Management PR 107

Hubspot

MARCH 11, 2019

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). Wednesday, World Storytelling Day #WorldStorytellingDay. July 2019.

Social Media 78

Social Media Template Media Work Management 78

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Zoominfo

DECEMBER 19, 2018

Their channel is devoted to informative digital marketing videos on SEO, PPC, content marketing, and social media. Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition ! 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

SmartBug Media

MARCH 8, 2022

Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Hubspot

AUGUST 17, 2020

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media. On the other hand, Andrew Delaney , a senior manager on the HubSpot social media team, says, "We are all influencers every time we choose to post.

Planning 101

Planning Work Management Marketing Management Paid Search Agency 101