article thumbnail

89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

article thumbnail

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. In terms of the content types used on social media platforms, most respondents (47%) said they utilize content that reflects their brand’s values.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 13 Social Media Customer Service Stats You Must Know

Convince & Convert

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. Not sure how to provide great customer support via social media? 13 Social Media Customer Service Stats You Must Know 1.

article thumbnail

More than 60% of Marketers Primarily Use Social Media to Achieve Goals

KoMarketing Associates

Although marketers have a wide array of channels to choose from, new research indicates that they are increasingly turning to social media to meet their primary objectives. In terms of the channels used in marketing, social media (~80%) leads above all other options among the respondents who were surveyed.

article thumbnail

Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. So is social media an effective digital marketing strategy or not? What CEOs are Saying about Social Media Marketing.

article thumbnail

33% of Marketers to Allocate Majority of Budget Toward Social Media

KoMarketing Associates

Ascend2 recently published “The Outlook on Performance Marketing” report, and statistics showed that most marketers (33%) intend on allocating the majority of their budget toward social in the year ahead. Marketers’ Growing Use of Social Media. This is followed by SEO (16%) and search (16%).

article thumbnail

13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are 13 solid video content ideas to bolster your social media presence: 1.