Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Like a blog, each social media account is an appreciating asset.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Webbiquity

APRIL 19, 2022

Social media is a great channel for community growth. Any Hubspot case study can serve as a great example to emulate. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Yet buyers still value them and (generally) trust them.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Failing to LISTEN.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing. Use their work desktop PC to search for more information about a product on Google. Use a comparison tool on their phone to find the lowest price.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Moreover, your business can publish event content on its own social media pages. The Final Word.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

AUGUST 1, 2019

HubSpot helps in this realm with HubSpot sales. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc. Have a deep interest in SEO, SEM & Social Media related discussions. Always open for new ideas & discussions.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JANUARY 23, 2018

Social Media Management Tool. Social media has evolved into a core channel for digital marketing and online business communications. Running a successful online business without a strong presence on social networks is difficult, and social media management tools can help you kickstart your SMM campaign.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Webbiquity

JUNE 15, 2021

This is particularly suitable for eCommerce businesses with an active social media following. HubSpot does a great job with its marketing-oriented workbooks. A mere announcement on your social media channels can sometimes be sufficiently rewarding to increase participation levels. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

FEBRUARY 2, 2016

Here are five more key takeaways from the digital marketing stats and facts detailed below: Digital, social media marketing budgets will grow. Social media’s share of the total marketing budget will grow from 10% in 2015 to 14% this year, while spending on offline advertising will fall 2%. MarketingProfs ).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

SEPTEMBER 19, 2017

This contradicts earlier research from sources like HubSpot , which found a strong correlation between higher blogging frequency and content marketing success. That said, there are numerous reasons a blog should be the center of a business’s content marketing and social media strategy. So what’s the best approach?

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

MAY 31, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start. Pricing: free.

Tools 100

Tools Best Practices Enterprise Management PR 100

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Authentic experts in any industry get quoted in industry articles, linked to by bloggers, get their content shared by fans on social media, and can easily obtain guest posting opportunities. Search rankings matter.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Showcase Reviews.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

APRIL 10, 2018

HubSpot ). 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). The five most engaging phrases to include in B2B post headlines on social media are “the future of,” “X ways to,” “need to know,” “in the world,” and “of the year.”

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

OCTOBER 11, 2016

Through this infographic from SevenAtoms , you’ll learn about SEO, social media marketing , Pay-Per-Click management (PPC), landing pages, Calls-to-Action (CTAs), email marketing, and more. Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. You can get in touch with Andy at LinkedIn or Twitter. .

Inbound Marketing 100

Inbound Marketing Advertising Agencies Demand Generation Agencies Paid Search Agency 100

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

FEBRUARY 20, 2014

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

JUNE 6, 2012

HubSpot Blog. HubSpot needs no introduction, and features remarkable bloggers like Laura Fitton , Peter Caputa and Rebecca Corliss. Best Social Media Marketing Blog nominees. I liked the VerticalResponse blog in the email marketing category above, but for social media? Best Inbound Blog nominees.

B2B Thought Leadership 100

B2B Thought Leadership PPC Thought Leadership Internet Marketing 100

Webbiquity

MARCH 30, 2015

20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. Getty’s New Free Stock Photos Come With a Price by HubSpot. Reviews of Free Image Sites. 1: Welcome to Blogging for Business Week! #2:

Best Practices 100

Best Practices Copyright Domain High Quality Lead 100

Webbiquity

JANUARY 30, 2018

Out of the box, many of the top-level measures are merely more visually appealing presentations of basic social media insights and GA metrics: number of followers by social network, traffic change by source month over month, top landing pages from organic search.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Webbiquity

MARCH 9, 2010

With the emergence of social media as a marketing tool, that sentiment is arguably even more true today. Still, with realistic expectations, using Facebook as a means to put a human face (or faces) on a B2B brand can be one effective component of an overall social media marketing strategy. They buy from people.&#

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. No other activity comes close, with social networking coming in a distant second (10.7%).&# Email is the #2 priority.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Particularly with the explosion of social media and online content, buyers are more informed than ever before. Other than having something of value to offer, trust is the most essential element for business success.

Trust Marketing 100

Trust Marketing Business Transparency Social Networks 100

Webbiquity

FEBRUARY 23, 2010

How do blogging and other “real time&# activities like social media posting affect Google search results? 5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. Which highly successful blogs should you emulate, and what can you learn from them?

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

Best Practices 100

Best Practices Social Media SEO Blogger 100

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Social media. Add social media buttons to your blog to encourage readers to share your content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

OCTOBER 18, 2010

4 Business Blogging Best Practices by HubSpot Blog. 7 ways to get more link love by iMedia Connection. Share it on StumbleUpon. Share this on Technorati. Tweet This!

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100