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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Promote your booth presence and offer across social media, email, and even targeted ads. Tools Matter: Platforms like HubSpot , Act-On, and others are essential for sophisticated personalization and ABM strategies. During-Show: Capture leads with interactive elements, not just brochures.

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Content Without Advocacy is Just Words and Google Bait

Convince & Convert

He’s the founder of Social Media Examiner , currently ranked the #8 marketing blog in the world on the AdAge Power 150 (we’re lagging at #19 here at Convince & Convert ). In just one year – from a standing start – SME became a multi-million dollar business. Planting Customer Crops.

SME 147
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5 Social Media Marketing Tips for Small Businesses

Hubspot

As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success.

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How to Establish Trust at First Contact with A B2B Lead over Email

Valasys

According to HubSpot, email generates $38 for every $1 spent, which is astounding 3,800% ROI for $1 spent, amounting to an astounding 3,800% ROI making it one of the most effective marketing tools available to establish trust at first contact with a B2B lead over email.

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The Key to Growing Your Audience: Partner With Subject Matter Experts

Hubspot

As content marketers aim for these goals, one ingredient can distinguish popular content from something that barely gets noticed: the input of a subject matter expert (SME). It’s not a stretch to say an SME will offer immense benefits to a content project. Content’s Newest Ally: The Subject Matter Expert.

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

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How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.