Webbiquity

FEBRUARY 2, 2016

Most small businesses struggle to measure the results of digital investments. A third of marketers say they don’t know which digital tactic has the biggest revenue impact, and nearly one if five small businesses don’t track anything. 18% of small businesses admit to not tracking anything.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

APRIL 3, 2018

Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. Search rankings matter. But does SEO still matter? ” Yeah, it still matters.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Webbiquity

APRIL 16, 2019

But one Minneapolis entrepreneur did, and he’s building a rapidly growing business with his vision. Though direct mail has been around since the days of the Sears catalog and the Pony Express , it remains a popular and profitable marketing channel for many types of businesses. The Company. Year founded: 2017.

Enterprise Management 143

Enterprise Management Marketing Automation Services Work Management Marketing Management 143

Webbiquity

JANUARY 23, 2018

Running and managing an online business isn’t easy. So, many online business owners turn to business software solutions to enable them to do more and do it more efficiently. This software is especially useful for online businesses who sell products and/or services that will require maintenance and management down the line.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Software 184

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Inbound marketing teams tend to be small—but realize the need to grow in order to scale. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Webbiquity

FEBRUARY 20, 2014

7 Free Tools to Find Twitter Influencers Who Interact with You by Small Business Trends. 5 Tools to Research the Demographics of Your Twitter Followers by Small Business Trends. At last check, the site worked well for capturing individual Twitter feeds, but hashtag support was temporarily out of order.

Twitter 100

Twitter Tools RSS Social Media 100

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JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Blogging: for any new business blog, traffic typically starts out modest but grows over time. Newly-launched blogs typically generate a very small share of total traffic from organic search, but the proportion builds over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). It takes business savvy and years of industry experience to do this well. Your social media strategist is your public spokesperson. Failing to plan.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Fee-based platforms like Compendium and HubSpot are also search-friendly. WordPress plugins.

Optimization 100

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Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

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MAY 3, 2011

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Whatever your role in social media, we hope you find this list valuable in expanding your knowledge and your network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. A corporate blog is a great vehicle, however, for gathering intelligence from your customers and prospects in small chunks. At least without a very attractive incentive to do so.)

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

FEBRUARY 1, 2010

Why Many Businesses Still Fear Social Media by The Marketing Mélange. Facebook for Business SuperGuide by Interactive Insights Group. New e-Book: “GOING SOCIAL…&# Developing a Social Media Program for Your Business, Your brand or Your Clients by CVMonologues. Amber Naslund. Taddy Hall. Did You Know 4.0 by YouTube.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

APRIL 4, 2017

Easily create business (or personal) videos: select a style and music, add your photos or video clips and text, then produce and share. Showcase reviews: HubSpot, RazorSocial (Video). ” — HubSpot. Showcase reviews: HubSpot. ” — HubSpot. Showcase reviews: HubSpot, RazorSocial (Video).

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

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FEBRUARY 20, 2018

Though the small form factor of the devices is a challenge, marketers have embraced mobile marketing, particularly for local B2C businesses. And 48% say if they arrive on a site that doesn’t work well on their mobile device, they will take it as “an indication of the business simply not caring.” WordStream ).

Mobile Marketing 237

Mobile Marketing Mobile Advertising Planning Stats 237

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APRIL 25, 2017

12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot. This was the 42nd post in the Best Online Business Tools series. #1: 1: Best Online Business Tools Series Kicks Off Today. #2: Showcase reviews: Siasat. Google Review Count: 15.

Video Marketing 213

Video Marketing Marketing Automation Services Best Practices Sample 213

Webbiquity

OCTOBER 6, 2020

For local businesses like bars, restaurants, and shops, what are the best ways to do SEO? And how is this different from businesses that have a global audience? Claim all your business listings in local directories—tools like Moz Local , BrightLocal , or SEMrush can help you find these. Ask your customers for reviews.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Webbiquity

OCTOBER 27, 2015

The notion that business buyers are dispassionate and coldly rational is overstated. But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. and 3) how exactly does that help the individual business buyer in his or her job?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Webbiquity

DECEMBER 3, 2019

You probably have access to their business information: their full name, address, and maybe even EIN. And small businesses, such as boutique digital marketing companies, are actually among the most often targeted by cyber criminals. Andy Beohar is managing partner of SevenAtoms, a HubSpot certified agency in San Francisco.

Enterprise Management 208

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 208

Webbiquity

NOVEMBER 10, 2010

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. Social media is different, however.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. It’s a great place to publish emotionally focused business content. A place to tell stories that happen to relate to business, as well as share ideas and concepts with emotional resonance. ” — Maximize Social Business.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. While this may be too formal for a single-contributor or small company blog, it can be very helpful for assuring topic diversity and a steady stream of content.

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Webbiquity

DECEMBER 30, 2014

Michael Estrin shares half a dozen insights on effectively measuring content marketing success, such as “business goals still matter” (views and engagement are nice, but is your audience following through by taking a targeted action?) by HubSpot. by HubSpot. an offer of an assessment or ROI calculator).

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

APRIL 22, 2014

Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks. Establish your brand attributes, then make them permeate every corner of your organization.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

Webbiquity

JANUARY 10, 2010

by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 50 Ideas on Using Twitter for Business by Social for Business. One caveat to the advice given in this post: for businesses, a Facebook page is generally a better option than a Facebook group.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

These are the leaders in the information and communications technology sector who truly “get” social media and social business. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Stacey Acevero. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Still, that said, the authors point out that there are situations where social media isn’t right for B2B firms: • Very small, concentrated market.

Social Media 100

Social Media Media B2B Lead Scoring 100

Webbiquity

JANUARY 15, 2013

It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Adria Saracino points readers to a video produced by Facebook that provides business owners and marketers with tips on how to optimize their Facebook pages for search engines. Facebook Advertising.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100

Webbiquity

SEPTEMBER 19, 2012

Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets.

Paid Content 100

Paid Content Facebook Tools Best Practices 100

Webbiquity

JUNE 3, 2014

It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. Entrepreneurs are forming new businesses at an increasing pace, hoping to take advantage of new opportunities in the recovering economy. How can small companies use new ideas to compete more effectively against larger competitors?

Marketing & Strategy 100

Marketing & Strategy Business Thought Leadership Lead Ranking 100

Webbiquity

JANUARY 10, 2023

Mailchimp ’s all-in-one marketing platform helps small businesses market smarter so they can grow faster. CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Webbiquity

MARCH 3, 2011

Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. 5 Items to Delete From Your Website Today by HubSpot Blog. Jacob Gube (busy guy) here reviews eight tools for creating mobile websites that are “all aimed at site owners who don’t have any web development/coding experience.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

JANUARY 31, 2011

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. 8 Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. Why 150 Followers Is All You Really Need by TwiTip.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 19, 2012

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift’s baseline Small Business package (500 keyword rankings at $99 per month) sounds pretty reasonable, until you realize how quickly that can add up. Unlike pure SEO management tools (e.g.,

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100