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The New Rules of Social Marketing and PR

Convince & Convert

David Meerman Scott on Twitter: @dmscott. David’s book “Marketing Lessons From the Grateful Dead,” co-authored with Brian Halligan , CEO of HubSpot. If you could do a Skype call with any living person, who would it be? You could learn a lot about being a social pro with a Miley Cyrus Skype session.

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

Hubspot

At HubSpot, we're pretty familiar with remote work culture: its benefits, and its pain points. To help you become more visible at your company, we talked to some of HubSpot's established remote employees to get their most valuable tips. Scheduling regular check-ins is also a strategy of the HubSpot Blog's Managing Editor, Meg Prater.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Let’s take a look at some examples: HubSpot: Click to enlarge. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad. You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM.

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5 Awesome Techniques to Build Strong Twitter Connections

Hubspot

This is a guest blog post written by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog. He explained that our connections on Twitter and the like are nothing more than acquaintances. Yet to me, this is only one part of the story on Twitter.

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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. First off, I like to interview people in person -- or, if geography does not allow for that, on Skype.

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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. 8) HubSpot. Connect your Twitter account to Followerwonk. 11) Twitter Analytics.

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How to Work with Influencers: The Ultimate Guide

Hubspot

According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. Skype executed a promotion like this one with its “ Your City, Your Passion ” competition. It’s tough to put a number on that, isn’t it? 6) Guest Posts.

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