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Six Ways to Connect with your B2B Website Visitors

Biznology

If they came to your site through their company browser, you can easily identify their firm through the IP address. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Identify their company.

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Personalized content for more effective content marketing

Biznology

How did they find your site? Once they were on your site, what pages did they view? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Personalization requires that you gather intelligence on your site visitors, followers, fans, etc. What kind of device are they using?

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What does Ricky Bobby know about SEO? 31 stats

Biznology

1 driver of traffic to a web site is organic search. 91% of US internet user search every month (source: HubSpot ). source: HubSpot). 40% of users click the first ranking site on search engines. What makes SEO worth the effort? Why should businesses think about SEO like Ricky Bobby? source: Search Engine Journal ).

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11 expectations to have from a great SEO proposal

Biznology

SITE AUDIT: To understand how to drive business, the way people use your site now should be examined. A Site Audit also specifies any errors or pages not found, as well as if a site map is available. A Site Audit sets up activities that need to occur and benchmarks what is realistic to expect and when.

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11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. So be clear what you want people to do when they get to your site. Marketing Grader from HubSpot can tell you.

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24 reasons SEO and social media are inextricably linked

Biznology

Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ).

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6 Effective tools for SMB that integrate with your existing SaaS

Biznology

You know analytics are important for assessing your efforts to drive traffic to your site or blog. Contact details will automatically update from one platform to another for SaaS like MailChimp, HubSpot, Highrise, and more. Analyze Analytics. Being successful in business isn’t always about being the smartest person in the room.

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