B2B Marketing Traction

NOVEMBER 25, 2013

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

JANUARY 10, 2012

Looking at a list of popular blog posts by Hubspot (a well-known marketing software company), 15 of 24 of Hubspot’s most popular recent blog posts have headlines that include numbered lists, such as: 5 Awesome Landing Page Lessons From Real Life Examples. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

OCTOBER 4, 2011

There are two types of conversions: one when the visitor engages with you or content on your site and becomes a prospect; and two, when the prospect becomes a customer. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 26, 2015

” Because the objective of the program was to grow through exports, the question as to whether or not the businesses should have separate sites for each country they export to – possibly with the content translated to the local country’s language – also came up. Web Site Projects' Contact New Incite today.

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Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

APRIL 9, 2013

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100