B2B Marketing Traction

article thumbnail

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

The About Us page may have a headline “About Our Services,” when it could say “About Our Printing Services” or “About Our Printing Services for Realtors.” All too often, headlines on webpages are omitted altogether or written poorly. For example, a home page may have no headlines at all.

article thumbnail

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

When I got my Inbound Marketing Certified Professional designation from Hubspot’s Inbound Marketing University, I was very taken with an algorithm proposed by Jeanne Hopkins, now the Sr. VP and CMO for Managed Service Provider Continuum. There is a qualitative approach as well.

article thumbnail

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Not reaching your social media marketing goals?

article thumbnail

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. We provide consulting, training, and outsource marketing services to help you execute your programs and get results. Knowing that answer may not be helpful to those of you who want an exact count, I kept reading.

Opinions 100
article thumbnail

You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

If they do something that is related to a product or service that you offer, they may be a qualified prospect. In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. When someone lands on your website, they may spend some time looking around.

Traffic 100
article thumbnail

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

I like the “hub and spoke” system (see the image above) which I believe was introduced by the founders of Hubspot , a marketing automation software company. New Incite provides social media consulting, set up, training and outsource implementation services. Social Media/Web 2.0 b2b marketing plans social media'