KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. HubSpot publishes (or republishes) approximately 260 blog posts every three months. Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

seo.co

NOVEMBER 15, 2021

Is your website ADA-compliant? An ADA-compliant website is one that has been deliberately created to be accessible to people with disabilities. While there are no specific sections in the ADA that govern websites, courts have made it clear that the ADA can apply to websites under certain circumstances. ADA lawsuits.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Hubspot

APRIL 23, 2020

you want to redesign your website. Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. How Often Should You Redesign Your Website?

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

DECEMBER 20, 2021

Is there content on my website that is no longer needed or relevant? Content audits are data-driven assessments of all content on your website. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. How can I optimize it even more?

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? By the end of this guide, you’ll be a structured data wizard — and your website will reap the benefits. View the source code for any website by going to View > Developer > View Source. author" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. SEO involves a lot of technically challenging work, like website speed optimization.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” If you’re concerned about how your website might be affected by these changes, you can get out in front of it with a thorough SEO audit.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

FEBRUARY 20, 2020

How much do you know about website indexation? Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. Website traffic, for instance, has exploded. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Time spent on website / or app. On-SERP SEO is still very important. " Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Hubspot

MARCH 15, 2019

While HubSpot's "What Is Marketing? What is a website title? A website title, or title tag, is an HTML element that specifies the content of a web page. A website title is helpful for both users and search engines. Website title examples. The Ultimate Guide to Instagram Hashtags for 2019 - HubSpot Blog.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

SEPTEMBER 29, 2021

Schema markup, or structured data, is a snippet of code you add to your website pages that helps search engines better understand and define your content. Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Build a FAQ Schema in 6 Steps.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! How to Use Action Words in Your Content.

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Hubspot

NOVEMBER 28, 2018

In this guide, we’ll cover the bare-bone-basics of web development, the process of creating a website, and additional resources for those who want to learn more about development — or become a developer themselves. Keep reading to dive into website development or use the chapter links to jump around the guide.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Google recently moved all websites to mobile-first indexing. Ahrefs : Connect your Google-managed websites and set up projects to track key metrics over time.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. Conduct an SEO audit.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Don’t make your website be that person! In this session, we learned the “Human Approach” to SEO.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Another idea is to have a live chat functionality on your website or an online portal where your team can answer questions and address concerns promptly. Another option is building a web browser extension or plug-in to make websites, products, or services more easily accessible. Funnels can lose momentum.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. What is SEO? Without SEO, these opportunities would not be possible.

Statistics 94

Statistics SEO POS Lead Ranking 94

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

B2B Marketing Insights - WE

MARCH 16, 2022

SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Some of the most popular tools include: 1.

SEO 98

SEO Practices Best Practices Lead Ranking 98

Scoop.it

MARCH 2, 2023

Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). An example of this can be seen on their page.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. It also may be the answer you're looking for if you need a professional website, fast, with limited technical resources. Having a CMS helps marketers who need to operate a fully-functioning website, but lack coding experience.

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96