Marketing Insider Group

DECEMBER 20, 2021

Most importantly, they make your overall content strategy more intentional by giving you a holistic view of your entire content library. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. The Recent Evolution of Schemas.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Contently

FEBRUARY 16, 2023

Natural Language Processing: The Basics NLP is the class of artificial intelligence that converts written and spoken words (which, in data, analysts view as “unstructured data”) into structured data a machine can interpret. Meet your intended readers where they are in their journey and offer a unique point-of-view.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

AUGUST 27, 2021

I try to view and treat paid media as a part of the whole, rather than an independent effort,” Charlotte Price , paid search analyst at Venture Automotive, said. Setting Google Ads campaigns to use the time decay model and looking in Google Analytics can offer a more holistic view of how users interact with your content and convert.”.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. Updating Old Outdated Information It is considered a good practice to regularly view developments on any content you have posted so you may update it for improving quality.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? View the source code for any website by going to View > Developer > View Source. type" : "Organization", "name" : "HubSpot". <meta property=”og:site_name” content=”HubSpot”. <meta

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

DAGMAR Marketing

APRIL 15, 2022

View the chart below to compare and contrast how much web traffic you can receive from each platform. link] (HubSpot). percent of web traffic generally comes from Google’s organic search results, only 3.70 percent of traffic comes from search engines like Bing. Source: Ahrefs. How effective are backlinks? SEO & Marketing Agency.

Statistics 94

Statistics SEO POS Lead Scoring 94

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Navigate the Channel

JANUARY 2, 2023

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Effective cross-channel marketing demands a wide, aggregate view of what your marketing must accomplish. Or is it an onboarding journey?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. million views a month. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Think about that for a moment. In 2014, we celebrated reaching 1.5

Traffic 76

Traffic Features Google SERP 76

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. For example, this article, about how to write a blog post , has earned thousands of views. 77 Essential Social Media Marketing Statistics for 2020 by HubSpot.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Clean and streamline navigation that helps visitors easily view site pages, shopping carts, and whatever customer support offers (email, chat, phone numbers) all help keep users on a site to complete what they came to do. So do most people.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

SmartBug Media

FEBRUARY 5, 2020

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Strategic-IC

JUNE 25, 2019

Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. For example, HubSpot enables you to plan, create, publish, and measure your results in one place. Related: 5. Generate Top Content Ideas and Research.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Velocity Partners

FEBRUARY 20, 2024

John’s views struck a chord with me. We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Analyze the competition. High-traffic pages.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Scoop.it

MAY 4, 2023

The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Once people search for something on Google, they will see the ratings and reviews on the SERPs. Manage reviews on your Google My Business page. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 9, 2020

When users are interested in the content they see, they can view it, tap the header to see similar content, or "follow" the topic so similar posts will show up on their Discover feed in the future. At HubSpot, we embrace internal linking and quality topic coverage with our Pillar page strategy. Post more videos.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. “Marketers today need little convincing that video is a powerful content form.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

The Lead Agency

APRIL 14, 2024

Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? B2B TikTok can be easy If you plan to take on the video tips, TikTok can be viewed as another social channel where you post your repurposed content. Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

seo.co

NOVEMBER 15, 2021

Many people, including older people and the visually impaired, use screen magnifiers to view content from their smartphone or tablet. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. This means a responsive web page or site reformats itself as needed to fit any screen or device you’re viewing it on (i.e.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs).

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76