Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Webpages, blog articles, newsletters, videos , downloadable content (like ebooks or PDFs) — it all belongs in your content audit spreadsheet.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBug Media

AUGUST 28, 2019

Allow me to introduce you to something that 87 percent of businesses are already using as a marketing tool: video. Video is a powerful way to grab and hold your buyers’ attention, strengthen your brand message, promote brand recall, and build better relationships with your buyers. Video Helps Engage the Increasingly Distracted Buyer.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. But it’s hard to get a backlink to your article if it’s not already high in the SERP.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

SEPTEMBER 29, 2021

Structured data can define everything from videos to local SEO , and it can help you appear on the search engine results page (SERP). Furthermore, in June 2021, Google announced that each domain can only own a maximum of two SERP-featured FAQs per search instead of the previous amount of four. Add the code to your CMS.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could also send a series of videos that walks them through the setup process step by step. Another way to look at the customer journey is as a flywheel instead of a funnel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

SmartBug Media

AUGUST 27, 2021

Our current paid structure is to use video as our top-of-funnel channel to try and be the first touch for our brand,” Brad Reifschneider , assistant director of digital marketing at Grand Canyon University, said. Use HubSpot Ads Software to make reporting easy. At Stratasys Direct, we saw a significant return with our video marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

JULY 10, 2017

You finally produced and posted your first series of marketing videos. Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Read on, and bookmark them for reference when you’re formulating your next video content strategy. Why No One is Watching Your Videos.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

FEBRUARY 4, 2020

Is it text, video, audio, visualizations? This Moz report shows the overlap of ranking keywords from HubSpot, Marketo , and Pardot: SEMrush's keyword gap tool tells a similar story: Social Media and Promotion : Promotion Channel: What types of content are resonating best across your competition? Is it long-form or shorter?

SEO 96

SEO SERP Domain Analysis 96

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". Video carousels. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment).

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. Win SERP features. Write useful content and use structured data.

SEO 61

SEO SERP CTR Click Rate 61

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. As businesses continue to create videos, budgets are following.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Scoop.it

MAY 4, 2023

It can be in the form of the following: Images Podcasts Videos Textual posts, etc. To build more trust with potential customers, you can put UGC galleries, including video testimonials, before and after journeys, and unboxing videos from customers and influencers to drive emotional connections and increase conversions.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right? Image Source.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Strategic-IC

JUNE 25, 2019

Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. For example, HubSpot enables you to plan, create, publish, and measure your results in one place. Plus, their homepage video is something worth watching!

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Valasys

AUGUST 10, 2023

Updating old content or republishing it with new information means it has a higher chance of showing up on SERPs. Updating written information is one thing but those efforts are futile if you are not updating your images and videos to keep up with that data. It passes authority to your updated content making it easier to rank on SERPs.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. First, why isn't "none of them" an option? But more important -- what is Google up to?

Google 71

Google SERP Eye-Tracking Hubspot 71

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Navigate the Channel

JANUARY 2, 2023

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Is it a re-engagement journey, where your goal is to bring one-time customers back to your website or before they abandon your products or services?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

FEBRUARY 5, 2020

Multimedia: Contains images, video, or audio to enhance user experience. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). Update Old Content.

SEO 87

SEO Tips SERP Content 87

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Take your written content to the next level.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

JANUARY 9, 2020

Rather than recommending mostly news and recently published content, Google says that Discover pulls in a mix of news and evergreen content, such as photos, videos, recipes, and how-tos. At HubSpot, we embrace internal linking and quality topic coverage with our Pillar page strategy.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Google defines its Display Network as a group of over two million websites, videos, and apps where ads can appear. Display Impression Share.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others. Video Content. Lead Magnets.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies. Search Google for “how can I make sugar cookies”.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

APRIL 21, 2020

Whether it's unique photos, graphic design content, video content, or branding visuals you share via blog, site page, email, social media, etc., This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. After all, visuals are proven to increase shares and engagement.

Tips 69

Tips Content SERP Custom Publishing 69

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. A youtube video might go over all the information of the product. Adblockers on websites, fast-forwarding through commercials, and skip options on youtube videos are all examples of workarounds. for more information about no-cost options.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59