Outbrain

JULY 3, 2019

As online design became more sophisticated, banner ads have adapted and now include a wide range of shapes and sizes, from small square (button) to large vertical ad (skyscraper). Search advertising is the promotion of ads on search engine listings or on the sidebar of search engine results pages (also known as SERPs).

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Each one shows separate entries ranking on page one of the SERPs. HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. What questions should you ask when executing a content plan to fulfill a content strategy?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

ClearVoice

JUNE 9, 2020

” ~ HubSpot. Before we pull out the thesaurus and channel our latest creative writing course, let’s remember we are crafting copy in the marketing vertical. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. Here’s how.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. Especially in the Enterprise and B2B verticals, where you are interacting with high-level C-suite executives, email is still a trustworthy medium for communication. Our core PPC service page.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Scoop.it

JUNE 30, 2022

HubSpot is a great example of a website that posts evergreen content. It takes a while, but the SERP (search engine results page) ranking it achieves is more stable, with high chances of improvement over time. You need to check its social popularity, SERP ranking, and whether it can retain traffic. Source: Similarweb.

Relevance 81

Relevance Planning Content SERP 81

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). Why SaaS Companies Need a SEO Strategy.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

SmartBug Media

MARCH 14, 2019

The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). Horizontal images tend to make a better user experience, particularly on mobile devices, because they require less vertical scrolling for the reader. Use Medium’s Import Tool for Syndicated Content.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( It all starts, of course, with investing in a Content Management System (CMS) like HubSpot's , which'll integrate your website content with all of your marketing channels.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Contents 1.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Outbrain

JULY 8, 2019

According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. You need to take lots of external factors into account – the industry, vertical and competitor landscape. Written content is no longer king.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

FEBRUARY 6, 2019

Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. In the top right-hand corner, you’ll find three vertical dots. Google Shopping is proven to have 30% higher conversion rates than text ads. How to Add Products to Google Shopping.

Google 71

Google Cost Per Click Adwords CPC 71

Hubspot

JULY 21, 2014

In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals. Universal Search Means Major Changes for Google Search Results. Does anyone talk about the Vince update anymore?

SEO 28

SEO Adwords Keywords SERP 28

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

JULY 10, 2018

You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Google researchers ran statistical models on their SERPs to find out if paid search eats up organic traffic. HubSpot is influential when it comes to inbound marketing. Lending to the ad a newsworthy, topical angle.

Paid Content 95

Paid Content Lead Ranking Lead Scoring Lead Gen 95

Single Grain

JUNE 8, 2021

Understanding the basics of B2B business models is essential to writing good copy for this industry vertical. Thousands of websites compete for keyword rankings and if you fail to optimize properly, you’ll find yourself pushed down the SERPs ladder. Understanding B2B SaaS.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

SnapApp

JULY 7, 2017

Vertical Measures | Paid Media Supervisor. . . The work has been very effective and he his SERPS ranking has improved dramatically. A terrific example of this is the interactive online assessment that LostGolfBalls.com created and documented for the HubSpot Blog. Keegan Brown. Interactive Quiz Case Study. David Hoos.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118