Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others. Video Content. times longer on a webpage.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Look at the “Valid pages” count.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 30, 2019

Whoever said “You never have a second chance to make a great first impression,” makes a valid point. In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Moz

MAY 1, 2019

I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. How long is the SEO Essentials Certificate valid? The Moz SEO Essentials Certificate is valid for one year after registration.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Moz

AUGUST 7, 2019

We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. Whereas SERP competitors did not even come close. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. You know you need backlinks to validate your website and blog's authority.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. Find your country's and language's HTML meta tag here.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

OCTOBER 15, 2020

You can remove sitemaps, validate. Those results don't update much, and that's going to be harder for you to crack into those SERPs with newer content. You can also do it using the Search Console Sitemap Report , another report in the new Search Console. You can go in there and you can submit sitemaps. Thanks, everybody.

SEO 64

SEO API Tips Best Practices 64

Hubspot

AUGUST 14, 2012

Not only is pirating content just poor internet etiquette , but it also results in duplicate content that hurts both websites on which the content is featured in the SERPs. Because it will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs.

Copyright 28

Copyright Google SERP Validation 28

Hubspot

AUGUST 23, 2019

What if I told you that, although these thoughts may be valid, other terms and phrases should be coming to mind? Rank on search engines and build authority online so your content and website appear first on the search engine results page, or SERP, when people look up specific terms and keywords. HubSpot Marketing Blog.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SERP results for the authorized will simply have a byline. Mueller said that the “click-through behavior on this new less-cluttered design is similar to the previous one.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

NOVEMBER 1, 2016

As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Building a PPC campaign around promoting this report could be a valid expense to make this a wide funnel entrance point into your database. Really, the answer to "when" is "always."

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

JANUARY 24, 2020

” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. However, it does not offer as many on-page elements as their non-AMP counterparts, so it is important to test the validity of your AMP pages using the AMP test tool. AMP helps speed up site loading for mobile users.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

MARCH 15, 2018

Listen as HubSpot's own Matt Barby and Victor Pan clear things up: HubSpot customers: If you want to see specific SEO optimization tips for your individual blog posts, click the bar graph icon on the far left side of the blog editor when you're working on the post to access the SEO Optimization screen. HubSpot customers: Breathe easy.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Each one shows separate entries ranking on page one of the SERPs. That’s a valid question.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. However, all this advice is equally valid for other page types too.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Convert

MAY 12, 2022

For instance, Zazzle uses FAQPage schema to display frequently asked questions: And as you can see, it occupies more real estate on SERP (search engine results page), which means users are more likely to see it and click on it. HubSpot’s Former Senior Product Marketing Manager, Jeffrey Vocell suggests aiming for between 10–30 files.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). That’s a valid question.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). That’s a valid question.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Single Grain

JULY 14, 2020

They offer a “silver level” email support to free users: HubSpot is yet another brand that has done really well in implementing the freemium model. Let users know what they will be getting in return and how long the reward will be valid. Some popular examples of SaaS companies include: Salesforce. 11) Optimize Your CTA.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Webbiquity

FEBRUARY 13, 2012

7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. Rather than focus on the current top ranking factors here though, Dan Deceuster speculates about the future and divides what he believes will become more critical ranking factors into six “v” categories: value, validity, variety, vision, volume and visitors.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

FEBRUARY 9, 2015

To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you.

Process 28

Process Research Long Tail Marketing Validation 28

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The Complete White Hat SEO Guide: Google-Validated SEO that Works like Magic! To ensure that your blog ranks high in the SERPs, produce content that clearly demonstrates first-hand expertise and a depth of knowledge. SEO Industry Stats. SEO Content Stats. Rockcontent ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

BuzzSumo

JANUARY 19, 2021

We use HubSpot to keep track of these influencer using Smart lists, Sidekick and now were just testing out the new HubSpot CRM. If it looks like they’re a good fit, we then start to invest time in engaging them, building the relationship and then asking if they would be interested in our project.

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Hubspot

MAY 1, 2015

This one is more useful for validating an idea than finding new ones. Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). I divided all the posts into various categories by length and checked their SERPs.

Clickthrough 28

Clickthrough Content Viral Marketing Long Tail Marketing 28

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. It’s designed to help you with usability testing, customer support, bug fixing, and campaign validation.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. You can learn more about how to implement a blogging strategy here.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

FEBRUARY 8, 2023

The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Analyze the “People Also Ask” section of Google’s SERPs to identify pillar and cluster topics. Because of that, it also ranks highly on Google’s SERPs The result?

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

Hubspot

OCTOBER 9, 2012

In fact, one of Google’s 2012 algorithm updates will be using the number of valid copyright removal notices as a signal for which websites should be displayed in the SERPs. For instance, at HubSpot we often give away prizes to random attendees of our marketing webinars or people who share our content with their networks.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

SnapApp

JULY 7, 2017

Having a valid reason to interact with both customers and future prospects can be invaluable, and showing that you want to listen to people - rather than just talk at them - is also a great way to build a relationship. . . The work has been very effective and he his SERPS ranking has improved dramatically.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

OCTOBER 1, 2020

This blog post from HubSpot goes super meta, featuring infographics in their blog post about how to create infographics: When it comes to the images on your page, there are a few best practices to keep in mind: Use high-quality images that are relevant to the content, not just random stock photos. Posts with images get 94% more views.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111