Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Optinmonster

AUGUST 27, 2023

It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. HubSpot’s most popular lead magnet got 12,000 shares in a year. And you can create a video easily with just a mobile device and a YouTube account, so it’s not hard to get started. Another useful tool is SEMRush.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

FEBRUARY 24, 2015

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. through integrating your YouTube channel with your Google+ account. The Ultimate Guide to Enterprise SEO by SERPs.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Outbrain

JULY 8, 2019

If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Off page written content.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. these features aren't going away, and they can steal traffic from everyone on the SERP. From a user perspective, this makes sense.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Step 6: Publish your webinar on YouTube. For example, HubSpot audits and updates its blogs regularly.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 12, 2011

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Hubspot

APRIL 8, 2019

However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.". Cool URLs don't change. Understand your buyer's journey.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Hubspot

FEBRUARY 13, 2020

It'll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. You can look at search volume data for your keywords, then pull up the SERP to see the top 10 results for each term. Best Keyword Research Tools. Term Explorer.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). 1) Blog Posts. Source: Medium. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Check out the SERP for that keyword. Long-Tail Keywords Only. What do you do well?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Display Network Only: Ads will appear on websites in the Google Display Network, which include all of Google’s partnering websites -- like YouTube and Gmail.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Before this update, Hangouts could only really be used in a business setting for smaller conference calls between teams.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Some popular examples of SaaS companies include: Salesforce. G Suite (Gmail, Calendar, Hangouts, Google Drive, Sheets, Docs, etc.).

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

MARCH 4, 2022

Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs. They also have a team of social ad experts to manage paid ads on social channels like Facebook, LinkedIn, and YouTube. These include keyword research, URL optimization, and link building.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. Backlinks tell Google that the website is authoritative, and thus you’ll have a better chance at ranking higher in SERPs.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. 3) Relevant Conversations.

Process 28

Process Research Long Tail Marketing Validation 28

Single Grain

NOVEMBER 16, 2023

post videos to their own YouTube channel) to get maximum outreach. Optimizing Content for Higher SERPs Rankings Analyze the data to identify areas for improvement and optimize your content marketing strategy accordingly. Then, when you find someone you want to reach out to, you can use this checklist to find someone’s email address.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Platforms like YouTube or Pinterest generate a lot of traffic.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Content Marketing Institute

NOVEMBER 7, 2017

What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Let's use HubSpot as a case study.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. This is a top-notch keyword research tool which searches keywords on a total of 10 search engines, including Google, Yahoo, Bing, Baidu and YouTube. Apart from your main keyword, SEMrush also provides various “related-keywords”.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100