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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). And now that Google owns YouTube, it's a good idea to show up on that platform.

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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

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The Ultimate Guide to Internet Marketing

Hubspot

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. SEO: Brian Dean’s YouTube strategy.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

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The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

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How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist

Hubspot

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. these features aren't going away, and they can steal traffic from everyone on the SERP. From a user perspective, this makes sense.

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The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.