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6 Tips to Evolve Your Content Strategy in 2020

Valasys

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

With more than 750 million members in its user base, it's still the most popular social network around. Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. This will help you generate new fans! link] at [link].

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Here are some more reasons that SEO is important for B2B companies: Improves overall user experience.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Social bookmarking sites (example: Delicious.com) let users share websites they like with each other. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. When looking for contractors and services in their specific area, search engine users will usually include their location in the search. Term Explorer.

Keywords 101
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33 Essential B2B SEO Statistics Every Marketer Should Know

Single Grain

Databox ) 75% of marketing professionals say SEO is “extremely” or “very” effective for achieving marketing goals such as lead generation and sales. HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot ) 3.2-3.5

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A Simple Guide for Setting Up Your First Google AdWords Campaign

Hubspot

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Once in the tool, type in a list of keywords you want to use to help generate more ideas. Once you click search, Google will generate other keywords ideas for you to look through. For this example, we will use the default settings.

Adwords 28