Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). One of the main changes/updates/effects, is that you now need thought leadership to rank high on the SERP. Search engines love this!

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

OCTOBER 3, 2018

Developed by the SEO software company Moz , domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine results pages or SERPs. Websites with a large amount of high-quality inbound links, like Wikipedia, have the highest domain authority. Domain authority ranges from a score of 1 to 100.

Domain 78

Domain SEO SERP High Quality Lead 78

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Make a Wikipedia and Wikidata page. Really small.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 26, 2017

Paid search is a great way to do landing page A/B testing because it allows you to direct traffic to your choice of pages, split this traffic to different pages, and ultimately find the pages that convert at the highest rate. You can use paid search to maximize your coverage on the search engine's result page (SERP).

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. Email: JetBlue. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

OCTOBER 15, 2020

Generate traffic to the URL. That's simply generating traffic to the new content. Now there is some debate whether traffic is a ranking signal. There are some old Google patents that talk about measuring traffic, and Google can certainly measure traffic using Chrome. It's external signals. Generate search clicks.

SEO 64

SEO API Tips Best Practices 64

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78