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How to Optimize Your Content for Google's Featured Snippet Box


Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet?

A Few Quick SEO Wins Your Google+ Page Needs


This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. First, let''s start off with some good news. SEO Social Media


The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title. The number of external links to that URL. hubspot," "click here," etc.).

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. SEO Tools. What is it?

How to Generate Leads From the Most Popular Pages on Your Website


But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. So, how do you figure out which pages on your website get the most traffic? Which Pages Get the Most Traffic?

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.

6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. organic traffic and Google referrals. That means there's a lot of content. and also, a ton of noise.


Discover Where Your Competitors Are Beating You Online


You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. Content Evaluation.


How to Research Blog Topics: A Step-by-Step Process


HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Conducting research is an essential part of writing quality blog content.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare


We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. If your title is too long, your SERP CTR could plummet. Congrats!

20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. But SEO is changing. Example: “2.)

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The Ultimate Online Editing and Proofreading Checklist


Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well. If it's a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)? Topic Selection.

How to Breathe New Life Into Your Google Search Results With Rich Snippets


They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. Sip a margarita.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, and Netflix—than Google does. Their social media traffic ranged from 4% to 9% of total traffic. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 Or that 73% of U.S. Oh yeah.

Is Author Rank Really Relevant?


SERP results for the authorized will simply have a byline. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. It appears beneath the title and URL and its role is to describe what’s on the page that follows. Here ye, here ye. Authorship.

The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. Analyze how useful the long tail traffic is.

Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. Think about it. Less competition.

7 Silly Google+ Business Page Mistakes to Fix NOW


If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Google+ business pages also provide a field for your website URL. Connect with HubSpot Silly Google+ Page Mistakes to Avoid. 1.) Not posting consistently.


Link-Building Best Practices for Targeting a UK Audience


If so, there are several SEO strategies you should be adopting so you can rise in the rankings of, and thus, attract more traffic from your audience in the UK. When measuring your results, you can use a tool like HubSpot's Keyword tool to show you two things: how much traffic you're generating for your target keywords, and your rank in Google for those keywords.

40 Essential SEO Terms Marketers Should Know [Glossary]


Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine.

30 Careless Mistakes That Will Totally Muck Up Your Marketing


In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. Most email service providers (ESPs), like HubSpot's Email tool , make it easy to offer a plain text alternative to your HTML email -- and a web version in case they want to check out the HTML in their browser instead -- with just the click of a button!

A Simple Guide for Setting Up Your First Google AdWords Campaign


So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? if you use general terms like, well, "tractor," you're going to get traffic from searchers looking for commercial electric tractors, private gas tractors, and commercial solar powered tractors. But fear no more!

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11 expectations to have from a great SEO proposal


DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. So an analysis of competitor’s keywords, web traffic, and links should be present. How do you know?

11 Ways to Totally Screw Up Your Inbound Marketing


If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. 4.)

Inbound Marketing & Marketing Automation


But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords.


7 Sure-Fire Signs Your SEO Sucks


Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. All of these long tail terms are far less competitive and will drive more targeted traffic to your website while helping you also rank for your head term. 4.) Connect with HubSpot


How B2B Marketers Can Succeed on the 6 Big Social Networks


Use this to drive traffic back to your blog from LinkedIn! 3) Promote new content with company status updates. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. For an example, take a look at HubSpot's 'Marketing Infographics' board on Pinterest. In HubSpot's own Pinterest experiments, we've found that having many boards with many pins is the best way to drive traffic back to your site.

Confessions of a Content Marketer


Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot If you build it, they will come. They will come…won’t they? have a confession. Will It Blend? Elf Yourself.

7 SEO Twitter Tips to Rank Better in Search


Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot Lior also advises for the MA in political science department at the Tel Aviv University. Here are 7 tips to help you get started. 1.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. That's the 140-character limit on Twitter, minus the 23 characters a URL takes up in a tweet, minus one for the space between the title and the link.). It's the short description you see on a SERP to "preview" what the page is about.