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JUNE 23, 2009 [Hubspot, SERP] Inbound Marketing & Marketing Automation
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Rank tracking (or SERP tracking): monitor your site’s rank for those keywords. But there are also integrated tool suites, like Hubspot and Raven. Conclusion.
| | HUBSPOT
JUNE 5, 2012 [Hubspot, SERP] 6 SEO Tools to Analyze Your Site Like Google Does
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. 5) HubSpot's Page Grader. Yikes.
APRIL 15, 2013 | HUBSPOT
[Hubspot, SERP] How to Breathe New Life Into Your Google Search Results With Rich Snippets
JANUARY 23, 2013 | HUBSPOT
[Hubspot, SERP] Link-Building Best Practices for Targeting a UK Audience
JANUARY 9, 2013 | HUBSPOT
[Hubspot, SERP] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
DECEMBER 6, 2012 | HUBSPOT
[Hubspot, SERP] 6 Tips for Creating Content That Spreads Naturally
NOVEMBER 29, 2012 | HUBSPOT
[Hubspot, SERP] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
AUGUST 23, 2012 | HUBSPOT
[Hubspot, SERP] Answers to Your Top 7 Questions About the State of SEO in 2012
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| | HUBSPOT
NOVEMBER 17, 2011 [Hubspot, SERP] The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes. Analyze how useful the long tail traffic is.
| | HUBSPOT
NOVEMBER 29, 2012 [Hubspot, SERP] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs.
| | HUBSPOT
DECEMBER 6, 2012 [Hubspot, SERP] 6 Tips for Creating Content That Spreads Naturally
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals. But sometimes you get pure silence -- crickets, even -- in response. and also, a ton of noise.
| | WEBBIQUITY
FEBRUARY 13, 2012 [Hubspot, SERP] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid. But SEO is changing. Example: “2.)
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HUBSPOT | THURSDAY, AUGUST 23, 2012 [Hubspot, SERP] Answers to Your Top 7 Questions About the State of SEO in 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. That's the other benefit of targeting long-tail keywords -- because they're more specific in nature, the traffic you're driving by ranking for them is more targeted. And more targeted traffic means higher conversions! So even if they drove traffic to their website for the term "lawyer," chances are, most of that traffic isn't going to turn into a new client. Think about it. MORE >>
HUBSPOT | MONDAY, APRIL 15, 2013 [Hubspot, SERP] How to Breathe New Life Into Your Google Search Results With Rich Snippets
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google rich snippets extract information from your website to display on your site''s listing in the search results, in addition to the typical page title, page URL, and meta description. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. 'Google rich snippets. What the heck are those? Bet I got your attention now, right? bet you chose option #1. MORE >>
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011 [Hubspot, SERP] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Under 1 Percent of Web Visits Comes from Social Media by Marketing Pilgrim Cynthia Boris shares research findings from ForeSee Results indicating that, across a cross-section of websites, less than 1% of visits come directly from a social media URL, though an additional 17% of visits are “influenced” by social media. Or that 73% of U.S. MORE >>
HUBSPOT | MONDAY, DECEMBER 12, 2011 [Hubspot, SERP] 40 Essential SEO Terms Marketers Should Know [Glossary]
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Traffic - The visitors to your site. Traffic Rank - The ranking of how much traffic your site gets compared to all other sites on the internet. Connect with HubSpot MORE >>
HUBSPOT | MONDAY, SEPTEMBER 26, 2011 [Hubspot, SERP] 7 SEO Twitter Tips to Rank Better in Search
Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. While it’s true that your URL doesn’t actually pass on any SEO authority due to Twitter’s use of the “nofollow” tag, it’s still an important tool for directing the traffic your Twitter profile gets back to your site. Connect with HubSpot So how can you best leverage your Twitter account for search? MORE >>
- [Hubspot, SERP] Confessions of a Content Marketer HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
- [Hubspot, SERP] 7 Silly Google+ Business Page Mistakes to Fix NOW HUBSPOT | MONDAY, DECEMBER 5, 2011
- [Hubspot, SERP] 11 Ways to Totally Screw Up Your Inbound Marketing HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
- [Hubspot, SERP] A Simple Guide for Setting Up Your First Google AdWords Campaign HUBSPOT | MONDAY, JUNE 18, 2012
- [Hubspot, SERP] How B2B Marketers Can Succeed on the 6 Big Social Networks HUBSPOT | THURSDAY, MAY 10, 2012
- [Hubspot, SERP] 7 Sure-Fire Signs Your SEO Sucks HUBSPOT | THURSDAY, DECEMBER 8, 2011
- [Hubspot, SERP] 30 Careless Mistakes That Will Totally Muck Up Your Marketing HUBSPOT | WEDNESDAY, JANUARY 9, 2013
- [Hubspot, SERP] Link-Building Best Practices for Targeting a UK Audience HUBSPOT | WEDNESDAY, JANUARY 23, 2013
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