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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Top level traffic, before and after. Organic traffic, before and after. Website Traffic.

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How Much Content Does Your Marketing Team Actually Need?

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There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). More content means more website traffic. If rising to the top of the SERPs is your most important objective, high-quality, less frequent content will be more beneficial. But let me stop you right there.

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How to Get More Targeted Leads (a B2B Playbook)

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There are literally hundreds of different channels you could be tapping for traffic, including SEO, guest posting, influencer marketing, co-marketing, and a variety of other earned, owned and paid media channels. . HubSpot provides a simple table of content assets and where they fall at different stages of the buyer’s journey: . .

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Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)

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According to Hubspot , leads nurtured with targeted content produce a 20% increase in sales opportunities. . . A perfect example is Hubspot’s website grader since users interested in assessing site quality will likely want automation. CISCO predicts that by 2020, 80% of all web traffic will be video. . . Lead Nurturing. .

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

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All you need to do is enter your existing traffic, conversion rate, and average order value and then you can see how improvements to your conversion rate will impact your overall sales. I would recommend that people see what data they already have internally and see how they can use it to get traffic. . . . Kathryn Hawkins.