HUBSPOT | THURSDAY, APRIL 17, 2014
[Hubspot, SERP] A Handy Guide to Optimizing Your Social Media Channels
One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Hubspot, SERP] How to Do Keyword Research: A Beginner's Guide
So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Well, needing to do keyword research has stayed the same.
HUBSPOT | THURSDAY, JANUARY 30, 2014
[Hubspot, SERP] 8 Excellent Reasons to Redesign Your Website
Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices. 'These days, your audience''s first impression of your business is based almost exclusively on your website. Reasons to Give Your Website a Redesign. Awesome!
HUBSPOT | MONDAY, JANUARY 13, 2014
[Hubspot, SERP] The ABCs of Content Marketing: A Glossary of Terms
Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Agile. And trust me, there will be failures.). Blogging.
WRITTENT | THURSDAY, SEPTEMBER 5, 2013
[Hubspot, SERP] 15 Ways to Make Your Social Media Strategy a Complete Fail
What percentage of your website traffic comes from social media channels? Website Traffic from Social Referrals. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands. You can’t just set up profiles and expect fresh leads to come streaming in. You’re Not Responding.
HUBSPOT | MONDAY, APRIL 15, 2013
[Hubspot, SERP] How to Breathe New Life Into Your Google Search Results With Rich Snippets
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. I''m on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. 'Google rich snippets. What the heck are those? Calories.
HUBSPOT | FRIDAY, APRIL 5, 2013
[Hubspot, SERP] The Top 8 Priorities for Any One-Man Marketing Team
HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! Especially for a small business. 1) Set strategic and measurable marketing goals.
HUBSPOT | WEDNESDAY, JANUARY 23, 2013
[Hubspot, SERP] Link-Building Best Practices for Targeting a UK Audience
If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Is your company based in the United Kingdom? Does your business target an audience in the UK? On-Page vs. Off-Page SEO. Here’s why. Focus Your SEO Efforts on Google.
HUBSPOT | WEDNESDAY, JANUARY 9, 2013
[Hubspot, SERP] 30 Careless Mistakes That Will Totally Muck Up Your Marketing
In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. We've all had those moments. To all 5,000 people. plain.
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Hubspot, SERP] 6 Tips for Creating Content That Spreads Naturally
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. organic traffic and Google referrals. That means there's a lot of content.
CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012
[Hubspot, SERP] Debunking Social Media Marketing Myths
The Hubspot blog takes a look at 20 common social media myths and explains why they're false. Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Social media does more than drive traffic. Social media is awesome!
HUBSPOT | THURSDAY, NOVEMBER 29, 2012
[Hubspot, SERP] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. There aren’t many guarantees in life, and even fewer in marketing. let's get started!
HUBSPOT | TUESDAY, NOVEMBER 6, 2012
[Hubspot, SERP] Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." These yellow books were dangerous creatures, indeed.
HUBSPOT | FRIDAY, OCTOBER 19, 2012
[Hubspot, SERP] 20 Common Social Media Marketing Myths BUSTED
Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. As the former dark horse of the marketing world (I think we're past those days though, right?), Poppycock.
WEBBIQUITY | TUESDAY, OCTOBER 16, 2012
[Hubspot, SERP] 87 More Vital Social Media Marketing Facts and Stats for 2012
91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Hubspot, SERP] 10 Genius Ideas That Changed Marketing Forever
blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. That's not right, right?)
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Hubspot, SERP] Lessons From the Best Marketers of the 2012 Inc. 5000
HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. Needless to say, we're pretty pumped. Let's dive in!
WEBBIQUITY | TUESDAY, SEPTEMBER 4, 2012
[Hubspot, SERP] Book Review: The B2B Social Media Book
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”
HUBSPOT | THURSDAY, AUGUST 23, 2012
[Hubspot, SERP] Answers to Your Top 7 Questions About the State of SEO in 2012
SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Google is using it to help surface content from great authors in the SERPs. Think about it.
HUBSPOT | TUESDAY, JULY 17, 2012
[Hubspot, SERP] An Introduction to 7 of the Most Popular Social Networks for Business
Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! When you post your content to Google+ , you're making it more likely your company's content will rank well in Google's SERPs. People expect different type of content on each social media network. Twitter's Superpower. Think again.
HUBSPOT | MONDAY, JUNE 18, 2012
[Hubspot, SERP] How to Breathe New Life Into Your Marketing With Visual Content
Take a cue from companies like GE and even us here at HubSpot. And HubSpot? Check out the screenshot below of the HubSpot Unicorn's Instagram feed, which tells more of a story about the HubSpot brand than words ever could. Visual content is awesome. Let's get started! So this should come pretty naturally to you. Facebook.
HUBSPOT | MONDAY, JUNE 18, 2012
[Hubspot, SERP] A Simple Guide for Setting Up Your First Google AdWords Campaign
So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. But fear no more!
HUBSPOT | TUESDAY, JUNE 12, 2012
[Hubspot, SERP] 10 Free Tools Every Business Blogger Should Bookmark
I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. The most popiular is WordPress, and if you ever decide to jump on the HubSpot train, we even have a WordPress integration ready and waiting for you! Got a computer? Woo hoo!
HUBSPOT | SATURDAY, JUNE 9, 2012
[Hubspot, SERP] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. Gather round, inbound marketers. have a story for you. Everything good? Awesome.
HUBSPOT | TUESDAY, JUNE 5, 2012
[Hubspot, SERP] 6 SEO Tools to Analyze Your Site Like Google Does
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. 5) HubSpot's Page Grader. paid tool that comes with a HubSpot marketing software subscription, the Pages tool helps you, well, measure how effective the pages on your website are. 6) HubSpot's Marketing Grader. Yikes.
HUBSPOT | THURSDAY, MAY 10, 2012
[Hubspot, SERP] How B2B Marketers Can Succeed on the 6 Big Social Networks
Use this to drive traffic back to your blog from LinkedIn! At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads. 4) Drive traffic to your website. Social media!
HUBSPOT | TUESDAY, APRIL 10, 2012
[Hubspot, SERP] How to Track, Analyze, and Improve Your SEO Strategy
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).
HUBSPOT | THURSDAY, MARCH 22, 2012
[Hubspot, SERP] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. The thing is.
HUBSPOT | MONDAY, MARCH 19, 2012
[Hubspot, SERP] Your Topmost Misguided Myths About PPC. BUSTED
The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot and 6.2%
HUBSPOT | FRIDAY, MARCH 2, 2012
[Hubspot, SERP] Deconstructing the Qualities of High Quality SEO Links
As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot
WEBBIQUITY | THURSDAY, MARCH 1, 2012
[Hubspot, SERP] Best Cool SEO Tools of 2011
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Need to analyze the optimization status of an existing website?
WEBBIQUITY | MONDAY, FEBRUARY 13, 2012
[Hubspot, SERP] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field. But SEO is changing.
SAVVY B2B MARKETING | MONDAY, JANUARY 23, 2012
[Hubspot, SERP] 10 Requirements to Deploy Successful Online Content Marketing
In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. They should focus on value, solving problems and convenience.
HUBSPOT | MONDAY, DECEMBER 12, 2011
[Hubspot, SERP] 40 Essential SEO Terms Marketers Should Know [Glossary]
Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Traffic - The visitors to your site. Traffic Rank - The ranking of how much traffic your site gets compared to all other sites on the internet. Directory and Dmoz.
HUBSPOT | THURSDAY, DECEMBER 8, 2011
[Hubspot, SERP] 7 Sure-Fire Signs Your SEO Sucks
Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Connect with HubSpot but who knows if they're doing everything they should be. Signs Your SEO Sucks, and How To Fix It. Pretty slim.
HUBSPOT | MONDAY, DECEMBER 5, 2011
[Hubspot, SERP] 7 Silly Google+ Business Page Mistakes to Fix NOW
If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Connect with HubSpot Silly Google+ Page Mistakes to Avoid. Not posting consistently. Poor use of photos.
HUBSPOT | TUESDAY, NOVEMBER 29, 2011
[Hubspot, SERP] 4 Critical Ways Google+ Is Changing Search
Google+ photos and bylines are beginning to appear next to content in search results, and searchers who click through via the photo or byline are sent to a SERP that delivers only content authored by the owner of that Google+ account that's related to the original search query. Connect with HubSpot
WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
[Hubspot, SERP] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Their social media traffic ranged from 4% to 9% of total traffic. Or that 73% of U.S. Oh yeah.
HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011
[Hubspot, SERP] 11 Ways to Totally Screw Up Your Inbound Marketing
If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. Connect with HubSpot There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. You know why?
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Hubspot, SERP] Everything Marketers Need to Know About Google's Panda Updates
Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Connect with HubSpot This update affected a whopping 12% of searches.
HUBSPOT | THURSDAY, NOVEMBER 17, 2011
[Hubspot, SERP] The Ultimate Guide for Mastering Long Tail Search
When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.
HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011
[Hubspot, SERP] Confessions of a Content Marketer
Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot If you build it, they will come. They will come…won’t they?
HUBSPOT | MONDAY, SEPTEMBER 26, 2011
[Hubspot, SERP] 7 SEO Twitter Tips to Rank Better in Search
Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Connect with HubSpot Lior also advises for the MA in political science department at the Tel Aviv University. Use Your Real Name Wisely.
HUBSPOT | MONDAY, AUGUST 22, 2011
[Hubspot, SERP] 6 Steps to Creating a Successful SEO Strategy
Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search. It's about time your business started taking advantage of SEO to increase organic traffic. Connect with HubSpot Step 1: Make a List of Keywords. Step 2: Build Keyword-Focused Pages.
HUBSPOT | WEDNESDAY, JULY 13, 2011
[Hubspot, SERP] 5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending
Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far.
HUBSPOT | FRIDAY, JUNE 10, 2011
[Hubspot, SERP] 5 Ways Inbound Marketing Drives B2B Ecommerce
To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Drives more qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.” Connect with HubSpot
HUBSPOT | WEDNESDAY, APRIL 20, 2011
[Hubspot, SERP] Links Shared on Facebook Lead to Higher Search Rankings
Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ).
HUBSPOT | SUNDAY, FEBRUARY 27, 2011
[Hubspot, SERP] Google Changes Algorithm to Punish Content Farms
At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages). Connect with HubSpot
HUBSPOT | FRIDAY, JANUARY 14, 2011
[Hubspot, SERP] 3 Meta Description Mistakes You Might Be Making
Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site. Connect with HubSpot The Often Misunderstood Meta Description. Think about it for a second.
HUBSPOT | THURSDAY, DECEMBER 23, 2010
[Hubspot, SERP] Keyword Strategies for eCommerce Search Engine Optimization
Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Drives extremely qualified traffic to specific pages. Connect with HubSpot Provides better opportunity to rank for more relevant keywords.
HUBSPOT | MONDAY, MAY 24, 2010
[Hubspot, SERP] SEO Is Evolving: What Should Your Business Do Now?
Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. This credibility leads to more traffic, more leads, and, most importantly, a better bottom line. Submit your site now for optimization by HubSpot Experts!
LEADSLOTH | TUESDAY, JUNE 23, 2009
[Hubspot, SERP] Inbound Marketing & Marketing Automation
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. But there are also integrated tool suites, like Hubspot and Raven.