Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

seo.co

NOVEMBER 15, 2021

To help you avoid potential legal problems, this article will share strategies and tips for making your website accessible. 5 Tips for creating and maintaining an ADA-compliant, accessible website. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. ADA lawsuits.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

MAY 30, 2019

Tips for Using This Template. Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. They contain helpful tips and FAQs.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

FEBRUARY 5, 2018

It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Featured snippets drive traffic -- but not always. And as Sullivan noted, Google found that the featured snippets did, in fact, drive traffic -- to the sources of information within them.

Features 76

Features Google Work Management SERP 76

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. SEO (search engine optimization) is the process of increasing your website’s free, organic traffic by improving your ranking and visibility on search engines such as Google.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Email: JetBlue.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. So, here's what to keep in mind when pursuing one of the above three URL structures: You'll Need Multilingual SEO Meta Tags. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. 2017 - Sept. Organic Growth Highlights.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Click here to learn more or just get started.

Traffic 145

Traffic Paid Content SEO Organization 145

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Tips for Using This Template. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Alright, got your template handy?

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Here are 7 tips to help you get started. Don’t Forget Your URL. Connect with HubSpot : Use Your Real Name Wisely.

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

OCTOBER 17, 2014

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Check it out below -- and if you have any other tips you''d like to add, let us know in the comments. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Google is using it to help surface content from great authors in the SERPs. Less competition.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. Your SEO-optimized pages create a perpetual flow of traffic. Other tags, (e.g.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

FEBRUARY 25, 2014

You can learn more about why duplicate content is bad for your SEO and how to fix it in our SEO video tip series here. If you haven''t optimized these sections of your site in the past, you have some work to do -- but make your life easier by starting on the pages that get the most traffic. Descriptions. Headings and Content.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

APRIL 8, 2019

To ensure you're able to cultivate a truly valuable content marketing strategy in 2019, we've created this round-up of content marketing tips -- keep reading to become a true content marketing expert. Content marketing tips. Traffic is important, but it's important you also focus on conversion rates. Cool URLs don't change.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 5, 2011

If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Google+ business pages also provide a field for your website URL. Share your tips with readers!

Google 28

Google Business SERP Custom Publishing 28

Hubspot

MARCH 15, 2018

Rather, the following 10 SEO tips are the on-page factors to get you started with an SEO strategy for your blog in particular. If you're not a customer, you can use these tips as a checklist as you blog. 10 Blog SEO Tips to Search Engine Optimize Your Blog Content. SEO can be confusing. The title (i.e., Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Hubspot

MARCH 15, 2013

The first Google Panda update appeared on February 24 th 2011 and if you were unlucky enough to be hit, your traffic probably looked a lot like this: Since that first update, Google went on to release a further 23 updates, with the latest happening on January 22nd of this year. Move on to the next tip. In your SEO, that is.).

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. The higher ranked you are, after all, the more traffic you get. Standing out.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Authority Hacker might be the podcast for you.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Simple URL structure. So, if possible, keep your URLs short.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Hubspot

JUNE 18, 2012

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

SmartBug Media

MARCH 18, 2020

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). These are available to you at no additional cost and can greatly increase your traffic. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages).

Paid Content 73

Paid Content Cost Per Click Google Ads 73

accelerate agency

JANUARY 10, 2021

That means generating and converting organic traffic. . And text will always be the foundation of search, so ensuring the text on your website is optimized will improve your search engine rankings and drive traffic to your site. The higher ranked you are, after all, the more traffic you get. . Weekly organic traffic.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Webbiquity

FEBRUARY 13, 2012

SEO remains the most cost-effective way to drive website traffic. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. use a simple URL structure, avoid session variables or docIDs, include an XML sitemap and a robots.txt file), content hierarchy and on-page factors, as well as “black hat” tactics to avoid.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100