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How To Get A Positive Return On Your Marketing Investment

Marketing Insider Group

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

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Inbound versus Outbound Marketing

TrustRadius Marketing

TV Ads, telemarketing (including cold calling), billboards, and magazine ads are all common mediums. Blogs, SERP, social media, and newsletters people sign up for are common examples of this. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing.