ClearVoice

JULY 31, 2023

According to a HubSpot study , businesses prioritizing blogging are likely to experience 13x higher ROI than those who disregard it. Another HubSpot survey found that one out of three marketers is using their blog to land on search engine results pages (SERPs).

Marketing & Strategy 95

Marketing & Strategy Ad Building Thought Leadership Lead Scoring 95

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. According to a recent survey, 96% of customers would continue to buy from companies that apologize and rectify a negative situation. You can ask for customer reviews, send out surveys, use live chats, or send direct emails to receive valuable feedback. Funnels can lose momentum. Source: Survicate.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Scoop.it

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: LawRank 3. Source: UseTrust 7.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

ClearVoice

MARCH 26, 2021

How else can we account for the fact that in the last major survey undertaken by the Content Marketing Institute, only 10 percent of marketers “strongly agree their organization is delivering the right content to the right person at the right time?”. Our goal as marketers is to anticipate the next move our audience will make. Content Audit.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. The top 3 paid advertising spots get 46% of the clicks on the page. they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Apart from case studies, other methods like discussion forums, product comparisons, and surveys also work well to build trust.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. It’s the sentence or two that appears in search engine results pages (SERPs) below a title. This metric should be evaluated regularly through surveys. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SmartBug Media

JULY 2, 2021

If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Google the terms you’re targeting and see what kind of results come up.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs.

eCommerce 65

eCommerce Domain POS Fulfillment 65

ClearVoice

SEPTEMBER 25, 2023

SEO Knowledge Hone your SEO knowledge to optimize your site and content for better ranking on the search engine results pages (SERPs). Thoroughly research, survey, listen to their feedback, and tailor your content to address their challenges and deliver value. Create relevant, informative, and engaging content.

Content Marketing 59

Content Marketing Planning Marketing Management Allocation 59

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Organic searches can be your most significant source of traffic and revenue. Content Marketing Strategies for Manufacturers.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

Lake One

SEPTEMBER 10, 2020

According to HubSpot, their biggest source of traffic is and continues to be blogging! Whether it’s using SEO to show up on the Google SERP, posting on Facebook, or using paid ads on LinkedIn. Organic searches can be your most significant source of traffic and revenue. Content Marketing Strategies for Manufacturers.

Paid Content 52

Paid Content Top of Funnel Marketing & Strategy Marketing Strategy 52

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. Another strategy for identifying your happiest customers is through Net Promoter Score (NPS) surveys.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Hubspot

JULY 22, 2020

For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services. The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

seo.co

OCTOBER 11, 2021

Source: Hubspot. Pay attention to the length, quality and type of the content already ranking in the top 20 position in the serps. Though this article mostly focuses on length, I’d be remiss if I didn’t also mention one other feature of this recent survey: an analysis of the types of content that get shared and linked to the most.

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Outgrow

MAY 14, 2020

Pro Tip: Once you get an idea of the funnel strategy, you should spice up your content with interactive content types like quizzes, surveys, calculators, contests giveaways, and e-commerce recommendations. To solve this issue, HubSpot created a completely free blog idea generation tool. Well, that’s pressing!

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

SmartBug Media

DECEMBER 6, 2018

Content Length: Articles of 2,000+ words correlate to higher Google SERP. Having more links from other quality websites sends signals to Google that your article is authoritative and deserving of a higher SERP. Quizzes, blog subscriber forms, and surveys are all great options for engaging via the sidebar. Repurposing Content.

Industry CMS 84

Industry CMS Lead Scoring Lead Ranking CMS Development 84

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. According to a study by HubSpot, companies with a well-defined ICP and sales-qualified leads tactics are 2.4 times more likely to exceed revenue goals than those without one.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). But a Forrester survey found that 90% of respondents wanted relevant content at each step of the buying journey.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

The Lead Agency

FEBRUARY 28, 2023

Your website needs to be optimised for search engines, so you can improve your rankings on the SERPs, resulting in more organic traffic and higher-quality leads. A study by HubSpot found that companies that blogged 16+ times per month got almost 3.5 Search Engine Optimisation (SEO) Switched-on customers are taking the time to search.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Design 62

Leadspace

FEBRUARY 19, 2018

More businesses seem to be taking the hint, as 60% of B2B brands in one survey also indicated that a personalized approach to communication was “resoundingly high” when compared to an unpersonalized approach. Related: 5 Things B2B Marketers Should Learn from B2C Marketing. Send high-yield cold emails. It’s being called the “ Speed Update.”.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MARCH 20, 2018

This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. survey, we compared Amazon.co.jp In the U.S.

SEO 97

SEO Marketing Websites Optimization Domain 97

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. Ongoing SERP reporting. Every content plan is malleable and ready to pivot based on incoming audience and SERP data. What questions should you ask when executing a content plan to fulfill a content strategy?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Vidyard

NOVEMBER 2, 2017

The most commonly produced video continues to be Product videos, produced by 63 percent of the organizations surveyed. There has been a two-fold increase in the number of survey respondents who report using video as part of their account-based marketing (ABM) strategy. As businesses continue to create videos, budgets are following.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

JANUARY 4, 2021

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. If a user stays on a page for a long time before bouncing back to the SERP, then that page is likely more valuable than others.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

ClearVoice

JULY 5, 2023

Study industry articles about consumers and ask your current customers to take online surveys about their needs. SEO Optimization Search engine optimization (SEO) strategies maximize the number of visitors to your company website by ensuring your site and its content appear high on a search engine results page (SERP).

Paid Content 52

Paid Content Paid Search Agency Content Allocation 52

Hubspot

NOVEMBER 9, 2017

Here's the featured snippet Google pulled in response to that query: In this instance, the page that was used for the featured snippet happens to be the top-ranked one in the search engine results page (SERP) for this query. So, keep in mind: a featured snippet does not always equal a top rank in the SERP.

Features 73

Features Google SERP Lead Scoring 73

Outgrow

AUGUST 25, 2022

According to HubSpot, it is found that inbound leads cost 61% less than traditional outbound leads. Many pieces of content are interactive, such as quizzes , forms , polls , surveys , and calculators. You want your content to appear on SERPs when people search for problems related to your product. Less Expensive to Use.

Paid Content 52

Paid Content Online Marketing Tips Webinar Metrics 52

accelerate agency

FEBRUARY 12, 2023

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Each one shows separate entries ranking on page one of the SERPs. Customer Surveys – Get information straight from the horse’s mouth.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49