Contently

APRIL 4, 2023

If it’s in the top three spots on Google, and the content is evergreen, there’s no need to update. HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

JULY 18, 2019

The top 3 paid advertising spots get 46% of the clicks on the page. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. SEO vs PPC Statistics.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. HubSpot offers a CMS that's for businesses at any stage. If you're thinking of piloting a CMS, find out more about HubSpot's trial here. To investigate alternative options to HubSpot. What about CMS?

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

APRIL 10, 2019

Step outside and walk around until you find a new spot? Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

APRIL 21, 2020

For instance, use web analytics to identify your blog's sweet spots. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). 2) Surprise people. …

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Method and Metric

JANUARY 3, 2020

SERP features. Over time we’ve seen more and more that Google has introduced new features that tend to keep users on the SERP (Search Engine Results Page), longer and oftentimes, eliminating the need to go any further as the question or query is answered or resolved right then and there. Diversify your content.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot.

CTR 50

CTR Features Organization SERP 50

DAGMAR Marketing

APRIL 5, 2022

These ads are easy to spot because they are made exclusively with text and they are marked with the word “Ad” next to them. Search ads are a form of online advertising that can promote a product, service, or company using text advertisements. This is one of the most popular forms of PPC advertising. How much do search ads cost?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? And the top three advertising spots get 46% of the clicks on the page. For starters, marketers who say the first page is the only page that matters aren't exactly wrong.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. The topic clusters model. Topic cluster model explained. Fancy getting in on the action? And, guess what?

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). With DealSignal, you have all your customer data in one place.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). 1 spot in HubSpot’s Solutions Directory. Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. times more likely to be considered reputable.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. A simple, free option is HubSpot Marketing Free. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From the data I've collected, you could expect roughly 1,700 visits, compared to the 3,700 you might see if you landed the Featured Snippet spot -- and that's just one keyword. What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. It also means your SEO work is never done. Pages can always be better optimized.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. These changes reduce bounce rates and increase page rank on Google SERPs. In many ways, marketing is a game of trend watching. But how do you search for trends? And where do you start? source: Google ).

Statistics 98

Statistics Google Click Rate Adwords 98

Moz

FEBRUARY 9, 2021

For example, if my keyword is “types of visual merchandising,” I can see from the SERP that Google assumes an informational intent, based on the fact that the URLs ranking are largely informational articles. It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). Conversion Rate Optimization. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. Because there is credence to the idea that if you rank in both the top organic spot and the top paid spot for a search term, your brand will enjoy a more authoritative position in the searcher's mind, increasing conversion rate from search result to web page.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

OCTOBER 17, 2018

In other words, Quora has done all the work for Google already -- all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google's search engine results pages (SERPs). It all depends on how much time the user spends on Quora.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

MAY 24, 2010

Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. Just like the inclusion of real-time results, it is now more difficult for organic listings to maintain prime spots on the SERPs.

Lead Scoring 28

Lead Scoring Lead Ranking SEO SERP 28

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

FEBRUARY 18, 2015

You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters because SERP is dependent upon pixels and not characters (the letter ''W'' is obviously wider than "I"). Spot the results that contain more information than just a title, description, and URL.

Tactics 28

Tactics SEO SERP Keywords 28

seo.co

JUNE 4, 2021

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. You’ll need a monthly budget to create an effective SEO campaign of any size.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

NOVEMBER 11, 2020

An "impression" is the number of times your post or page has been seen in the Search Engine Results Pages (SERPs). The higher your blog posts rank in the SERPs, the more visibility (and, as a result, traffic ) your blog can earn through organic search. Positioning (the ranking position on Google SERPs). Organic Clicks.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

APRIL 17, 2014

Test Post Frequency to Find Your Sweet Spot for Each Network. that’s a good indication that 1-2 is your LinkedIn posting “sweet spot.” your name, profile image, and the number of circles you’re in) next to your posts when they appear in search engine results pages (SERPs).

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

JANUARY 22, 2013

Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. It's what readers will see in the SERPs, social media, and their inboxes. 2) Blog Titles.

Paid Search Agency 28

Paid Search Agency Copywriting Advertising Agencies PPC 28

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. HubSpot has also found similar results, with some variation based on blogging goals. Image source: HubSpot. Use blog metrics to quickly spot trends.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

Hubspot

DECEMBER 8, 2011

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. so unless you're seeing changes take place in the top three spots, there's nothing to get too bent out of shape over.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28