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Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). And now that Google owns YouTube, it's a good idea to show up on that platform.

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Featured Snippets: How to Increase Your Organic CTR

Outbrain

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

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How to Perform Keyword Research and Rank in 2020 from HubSpot's SEO Senior Strategist

Hubspot

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. these features aren't going away, and they can steal traffic from everyone on the SERP. From a user perspective, this makes sense.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

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The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Common keywords such as 'software' are more competitive, and very hard to rank high for them in search.