SmartBug Media

FEBRUARY 4, 2020

Here is a mockup analysis examining four “construction management software” related topics. In this specific case, if you are a small software brand, focus your efforts on improving your listing's rank within those software review sites (via more 5-star reviews). You can pull this analysis from SEMRush, Moz, or HubSpot.

SEO 96

SEO SERP Domain Analysis 96

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87

Hubspot

JANUARY 9, 2020

Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. Their software sucks. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. It’s time marketers were given an enterprise software solution they’ll actually enjoy using.

Software 66

Software Marketing AI Paid Search Agency Marketing & Strategy 66

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

Valasys

FEBRUARY 19, 2024

With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Contently

APRIL 4, 2023

Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Keywords Everywhere : Use this free browser extension to get instant data on keywords and competitors on search engine results pages (SERPs). Off the table for the foreseeable future.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

MARCH 26, 2020

Local Lead Generation Software. As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. There are also various kinds of software available to aid your local lead generation efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Let’s say you’re a software company that sells subscriptions to an email marketing tool. To provide even more value to your customers , offer them access to exclusive content like an online resources center, software training programs, exciting new videos, or more personalized emails. Funnels can lose momentum.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Time decay gives more credit to the action that happens closest to the conversion time than it gives to the initial ad interaction.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Use the tools available with your blog software to come up with a structure that fits your needs. Once you pick a topic, like "Chatbot software tools," start jotting down how the post would look. Include tags — Tags are keywords that describe a post.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Mailchimp is a marketing software platform.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. Rather than opening up HTML or JavaScript, CMS software does that for you, so you're able to pick and choose how your content will look once it's live on a webpage. Multiple members can have access to CMS software.

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

JULY 18, 2019

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. But which method is right for you and your pizza software company? The top 3 paid advertising spots get 46% of the clicks on the page.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). What is local search marketing? Source: Kelsey Group ). Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). That’s where DealSignal comes in.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Choose the right software.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

JULY 2, 2021

For example, the term “managed IT services” often has a different meaning than “IT services,” with the latter more focused on software and product development and the former associated with your standard IT department tech support—two very different offerings.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. For example, let’s say you are a software company providing small business project management tools. These high-quality leads are known as sales-qualified leads (SQLs).

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. For marketing teams looking to get the most out of their strategy, be it inbound or outbound, there are a number of software products available. One popular vendor for this, Hubspot , is credited by many to be the founder of inbound marketing.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JULY 22, 2020

For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services. The growth platform is a mix of HubSpot's CRM, marketing, and sales tools, specifically designed to maximize growth.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. Choose a landing page design software. There are dozens of software options made to help you with the design of your landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. So, when you Google your product, where does your business fall on the SERP as opposed to others? So for traffic, SEO is a must.

SEO 98

SEO SERP Buyer's Journey Lead Ranking 98

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. When building this team, make sure that your content creators are familiar with online management software, like HubSpot's Marketing Hub.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

seo.co

NOVEMBER 15, 2021

Image alt text won’t make your website rank better – it makes your images rank in the SERPs. According to HubSpot , 38% of Google’s SERPs display images, and that number is constantly growing. Getting an audit will probably involve using some automated software, and that’s okay.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. No wonder the tool enjoys near-5 ratings on Capterra and Software Advice.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. Despite this, many marketers do not use this solution at full capacity. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement. Your site’s ranking on Google SERPs. Hubspot is an all-in-one inbound marketing platform. Despite this, many marketers do not use this solution at full capacity. Keyword rankings.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

MAY 8, 2020

Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Discover the 15 best CRM software options for your small business and learn why they're great for simplicity, customer retention, and organization.".

Work Management 99

Work Management Marketing Management SERP Keywords 99

Hubspot

JANUARY 9, 2020

To help you learn more about optimizing your site for Google Discover, I did some research and spoke to HubSpot Senior SEO Strategist Braden Becker to learn more about this platform. At HubSpot, we embrace internal linking and quality topic coverage with our Pillar page strategy. Create a mix of trendy and evergreen content.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

OCTOBER 3, 2018

Developed by the SEO software company Moz , domain authority is a search engine ranking score that predicts a website’s ability to rank on search engine results pages or SERPs. Before we dive deeper into how domain authority impacts your rankings and how you can improve your authority score, though, let’s go over what it exactly is.

Domain 78

Domain SEO SERP High Quality Lead 78