KoMarketing Associates

JANUARY 19, 2022

WordPress is one of the most used site-developing solutions out there, with an estimated 64 million websites currently running on the platform. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. How can that be accomplished?

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Top Rank Marketing

MARCH 27, 2024

billion searches per day and HubSpot reports that, “While close to one in three consumers use social search to find answers, traditional search engines are still dominant, used by 88% of people.” As of last year, Google was still processing 8.5 The last few core algorithm updates have been all about promoting better content.

Marketing AI 87

Marketing AI Google Lead Scoring Lead Ranking 87

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. The way SERPs look varies across the globe.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Oktopost

DECEMBER 5, 2022

And besides that, most sites only offer no-follow links. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. It ensures that people who want to check your social media page instead of the website can do so without searching through the site.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago. Image Source. How Your Content and Your Social Media Work Together.

Social Media 362

Social Media Media Business Custom Publishing 362

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs. HubSpot CRM"). With over 3.5

Hubspot 74

Hubspot Cost Google Process 74

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

FEBRUARY 4, 2020

Here is what that looks like in pie-chart format: What you can see above is that within this share of voice analysis that software review sites like Capterra and SoftwareAdvice.com have a larger share of voice compared to individual software brands, industry news or social media sites. Source Data from 1/24/2020: [link].

SEO 96

SEO SERP Domain Analysis 96

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). Here are a few tips to get started: Expand your reach by creating a presence on new social media sites.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Contently

FEBRUARY 16, 2023

Identifying the common keywords audiences use in their search queries allows content teams to prioritize certain content and then ideate, create, and optimize it, so it ranks high on SERP and attracts new readers. Removing unhelpful content from your site can improve the rankings of other content. Display expertise.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Quality Content. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” You may know from experience that if you can’t immediately find what you’re looking for on any site, but particularly an eCommerce site, you leave the site. So do most people. What’s this alphabet soup?

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Its endgame is to drive more visitors to a company's site, increasing chances for more conversions. HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

B2B Marketing Insights - WE

MARCH 16, 2022

Knowing what keywords match your users search intent or user intent will help guide what content you need to produce on your site. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

JANUARY 17, 2020

We ask questions like, Who's looking at your site, where are they located, and what are their interests? Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. Next, let's explore some average benchmarks regarding time spent on sites.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Mobile-optimize your site. What is local search marketing? Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

FEBRUARY 5, 2020

Be Aware of Site Structure and Technical SEO Best Practices. The four most important ranking factors are content, links, site structure, and HTML tags. Links, Site Structure, and HTML Tags. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Boost User Signals with On-Page Best Practices.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

JUNE 9, 2020

If you write long-form pieces — and make sure those articles are useful to your audience — you can increase the time spent on your site and value to your reader. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Have you utilized Amazon for any of these purposes? I know I have.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Here's a link that will take you right there: [insert link].

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. What is PPC? they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. Backlinks play an important role in how well your site is ranked. 1 Top quality content. Think about content length.

Google 52

Google SERP Keywords Domain 52

seo.co

OCTOBER 27, 2020

Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should. After a period of time, usually months, the site would have the ability to emerge from the sandbox and rank normally.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. HubSpot offers a CMS that's for businesses at any stage. If you're thinking of piloting a CMS, find out more about HubSpot's trial here. To investigate alternative options to HubSpot. What about CMS?

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Hubspot

APRIL 23, 2020

Whether you’re working with an agency, redesigning your site in-house, or proposing a redesign to company stakeholders , this guide will help you strategize your website redesign and ensure it turns out to be a huge success — not a total flop. Ask yourself, "Can a site design wait, or do I have reasons to use the budget on our site now?".

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

NOVEMBER 11, 2019

Remember that all of these elements work together to create an SEO-friendly site. Backlinks — links from other sites back to your own — provide a vote of confidence for your site. As these votes add up, search bots notice and treat your site as more credible. Links from low-quality sites can actually hurt your rankings.

SEO 60

SEO SERP Outreach High Quality Lead 60

Hubspot

FEBRUARY 5, 2018

And as Sullivan acknowledged in his blog post, many were concerned that traffic would drop -- as a result, for example, of users finding the information they needed right away from the featured snippets, therefore not clicking to visit any sites. The second result accounts for 18%, and the rest, 11% or under.

Features 76

Features Google Work Management SERP 76