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Dear HubSpot: My Mom Is the Only Person Reading My Blog


Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Last week , we talked about possible solutions to generating leads from your blog. Thanks!

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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Best Cool SEO Tools of 2011


Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Single-Tool Reviews.

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How to Optimize Your Content for Google's Featured Snippet Box


Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet?

Google Is Shifting to a Mobile-First Index: What Marketers Need to Know to Prepare


SERPs will now be primarily based on mobile content. HubSpot Customers: Any of your content created using the HubSpot software will utilize responsive design and, as a result, you should be prepared for mobile-first content indexing. 2) Consider if content should be adjusted for mobile. We’re living in a mobile-first world. What exactly do we mean by that? November 5, 2016.

How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]


Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). But what happens if you write for multiple sites? ” And that’s it! SEO Social Media

Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017


2016 marks HubSpot’s 10th anniversary. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. To adapt, companies should start to create content not just intended to rank in search, but also to be pulled into Google’s quick answer box, and educate your buyer directly on the SERP.

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals


And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs? Articulate your buyer personas. Know what I mean?


Book Review: The B2B Social Media Book


With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L. Relationship-based sales.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More


The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. HubSpot on. Image Credit: Medium.

Paid Advertising 101: Understanding Search and Display Advertising


In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on.

How to Track, Analyze, and Improve Your SEO Strategy


For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Establish Your Baseline Metrics. What do you do?


10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week. About the Author: Chad Pollitt is a Certified HubSpot Partner and Director of Social Media and Search Marketing for Kuno Creative, one of the hottest inbound marketing agencies in the country.

How to Do Keyword Research: A Beginner's Guide


So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.

Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). This will win you big points in the SERPs, as Google Panda's recent freshness update started rewarding timely content more than it has in the past.


How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]


HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. As marketers, we're always thinking about the most optimal way to target our potential customers.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. SEO Tools. What is it? Button Optimizer. What is it? Google Search Console.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer


Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Ahh, of course.

Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update


It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. If your website uses responsive design, like those on the HubSpot Content Optimization System (COS) , your website should already be prepared for the upcoming algorithm changes. mean, really really big.

6 SEO Tools to Analyze Your Site Like Google Does


You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. The content placed in the page descriptions is what Google uses to populate the brief summaries you see under URLs on SERPs. Yikes.

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How To Get A Positive Return On Your Marketing Investment

B2B Marketing Insider

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Give it Some Elbow Grease? Image Credit: Rand Fishkin.

How to Generate Leads From the Most Popular Pages on Your Website


If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( Pro tip: Click the "Optimization" tab inside of each of your top pages to learn how to further optimize different aspects of your page.). If you're a HubSpot customer, you can create and embed forms using HubSpot.

Topics Over Keywords: A Simple Framework for More Effective Content Creation


The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. Now what?". The Search Engines Are Changing. The Searcher is Changing.

10 Stats That WIll Shape Your 2017 SEO Strategy

Content Standard

According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. That’s not surprising.

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What Is an Inbound Link? [FAQs]


Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. But what exactly are inbound links? Let''s clear this all up.

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20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]


And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs. During the conference, HubSpot announces HubSpot 3.


6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.


12 Places Businesses Should Be Collecting Online Reviews


They've been at it since 2004, so they've amassed millions of viewers over the years -- plus their results get indexed in the SERPs. That is to say that even if your target audience isn't using Insider Pages to find and compare businesses, they may still stumble upon an Insider Pages review in the SERPs. mean, we might all be able to rattle off one or two sites ("Yelp! Until today.

The Modern Nonprofit's Guide to SEO


They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. SEO can be a funny thing. It's your little worker bee that's always buzzing along making honey in the background. That's terrific.

SEO & Blogging = a Match Made in Heaven?


How do you get your website to the top of SERPs? Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x

How to Research Blog Topics: A Step-by-Step Process


HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Conducting research is an essential part of writing quality blog content.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]


SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." These books were not like other books you may stumble upon. Instead of flipping pages, we type.

10 Excellent Landing Page Design Examples


would bet the general user who is visiting this site is already there because of the SERP link that they clicked on. Example 10: HubSpot. Why wouldn’t I include a HubSpot landing page design example in this list? So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads?

How to Sex Up Your Google Search Results With Authorship Info


Let's take a closer look at the screenshot shown at the top of this post, picturing a particular search engine results page (SERP): Ask yourself -- which results stand out? Those two listings aren't at the top of this particular SERP either. Ever wonder how you could make it so your picture accompanies listings for the content you've authored? Then boy is this post for you! The catch?

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog


So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).

10 Places You Can't Afford to Publish Mediocre Marketing Copy


Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. 2) Blog Titles. It's what readers will see in the SERPs, social media, and their inboxes. And you would be right. Kind of. Your blog title.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]


But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. You use a template. let's get started!