Digital Body Language
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Last week , we talked about possible solutions to generating leads from your blog. Thanks!
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
Best Cool SEO Tools of 2011
MARCH 1, 2012
Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Single-Tool Reviews.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). What's a Featured Snippet?
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. First, let''s start off with some good news. SEO Social Media
How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
MARCH 6, 2014
Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. Note: If you''re using HubSpot, this is as simple as adding your Google+ profile URL to your author profile.). But what happens if you write for multiple sites? ” And that’s it! SEO Social Media
How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
MARCH 26, 2013
And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress. do you know who shows up, and where, in the SERPs? Articulate your buyer personas. Know what I mean?
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L. Relationship-based sales.
The Handy Character Count Guide for Blog Posts, Facebook Pages & More
JANUARY 20, 2016
The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. HubSpot on. Image Credit: Medium.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year. billion, a 19% year-over-year increase. Read on.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). Establish Your Baseline Metrics. What do you do?
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week. About the Author: Chad Pollitt is a Certified HubSpot Partner and Director of Social Media and Search Marketing for Kuno Creative, one of the hottest inbound marketing agencies in the country.
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). This will win you big points in the SERPs, as Google Panda's recent freshness update started rewarding timely content more than it has in the past.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. SEO Tools. What is it? Button Optimizer. What is it? Google Search Console.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. As marketers, we're always thinking about the most optimal way to target our potential customers.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. Before encryption, my computer’s browser would forward the full URL of the SERP page as the referrer header. Ahh, of course.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. If your website uses responsive design, like those on the HubSpot Content Optimization System (COS) , your website should already be prepared for the upcoming algorithm changes. mean, really really big.
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( Pro tip: Click the "Optimization" tab inside of each of your top pages to learn how to further optimize different aspects of your page.). If you're a HubSpot customer, you can create and embed forms using HubSpot.
How To Get A Positive Return On Your Marketing Investment
B2B Marketing Insider
JUNE 15, 2015
If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Give it Some Elbow Grease? Image Credit: Rand Fishkin.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. The content placed in the page descriptions is what Google uses to populate the brief summaries you see under URLs on SERPs. Yikes.
10 Stats That WIll Shape Your 2017 SEO Strategy
SEPTEMBER 30, 2016
According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Depending on where you live in the world, there’s a good chance your priorities shift as September winds to a close. That’s not surprising.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. Now what?". The Search Engines Are Changing. The Searcher is Changing.
What Is an Inbound Link? [FAQs]
JULY 10, 2014
Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. But what exactly are inbound links? Let''s clear this all up.
20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
DECEMBER 31, 2012
And for those of you who prefer text over visual content, you can find the timeline of 2012 memorable marketing events below: January 10: The integration of social media and search becomes more evident when Google announces a radical shift in personalization, aggressively pushing Google+ social data and user profiles into SERPs. During the conference, HubSpot announces HubSpot 3.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.
The Modern Nonprofit's Guide to SEO
OCTOBER 6, 2016
They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. SEO can be a funny thing. It's your little worker bee that's always buzzing along making honey in the background. That's terrific.
12 Places Businesses Should Be Collecting Online Reviews
OCTOBER 23, 2012
They've been at it since 2004, so they've amassed millions of viewers over the years -- plus their results get indexed in the SERPs. That is to say that even if your target audience isn't using Insider Pages to find and compare businesses, they may still stumble upon an Insider Pages review in the SERPs. mean, we might all be able to rattle off one or two sites ("Yelp! Until today.
How Much Content Does Your Marketing Team Actually Need?
OCTOBER 14, 2016
There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). If rising to the top of the SERPs is your most important objective, high-quality, less frequent content will be more beneficial. Content mapping template from HubSpot. Pun intended.). It gets shared and linked to more often. So how does this add up?
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
How do you get your website to the top of SERPs? Late last year, HubSpot surveyed over 7,000 businesses to determine the impact that certain inbound marketing activities have on website traffic generation, business blogging being one of them. Coming back to the HubSpot marketing benchmarks study mentioned above, B2B and B2C companies with websites containing 100+ pages generate 2.5x
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Conducting research is an essential part of writing quality blog content.
10 Excellent Landing Page Design Examples
AUGUST 20, 2015
would bet the general user who is visiting this site is already there because of the SERP link that they clicked on. Example 10: HubSpot. Why wouldn’t I include a HubSpot landing page design example in this list? So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads?
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." These books were not like other books you may stumble upon. Instead of flipping pages, we type.
How to Sex Up Your Google Search Results With Authorship Info
OCTOBER 24, 2012
Let's take a closer look at the screenshot shown at the top of this post, picturing a particular search engine results page (SERP): Ask yourself -- which results stand out? Those two listings aren't at the top of this particular SERP either. Ever wonder how you could make it so your picture accompanies listings for the content you've authored? Then boy is this post for you! The catch?
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. 2) Blog Titles. It's what readers will see in the SERPs, social media, and their inboxes. And you would be right. Kind of. Your blog title.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).
How Even YOU Can Master PPC Campaign Management [TEMPLATE]
NOVEMBER 29, 2012
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. You use a template. let's get started!
Why You Should Create More "Boring" Content
MAY 1, 2015
Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content. divided all the posts into various categories by length and checked their SERPs. The result? How to Create Better "Boring" Content. Listen.
Discover Where Your Competitors Are Beating You Online
SEPTEMBER 7, 2016
You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. Every company has competitors. But do you really know how your company compares to your competitors? Little awareness or recognition is given to their online competitors. Why is this so important? Forms.
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). If it's a blog post or web/landing page, is there a catchy, concise, and clear meta description to encourage clickthroughs in search engine results pages (SERPs)? The problem is, it can be difficult to remember every little editing consideration you should be making. Topic Selection.