Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. In fact, only nine percent of U.S.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Navigate the Channel

JANUARY 8, 2024

SEO and SEM, data analytics, cross-channel consistency and user experience. Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. What is the difference between SEO and SEM? Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title. However, clickbait isn't the only way to earn traffic for your content.

Traffic 92

Traffic Work Management Ethics Youtube 92

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. Select the ones that your target audience frequently uses.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. YouTube stands as the most popular platform for video marketing among marketers.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Ditto for Semrush Academy for your team’s ability to master search engine optimization (SEO).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

JUNE 17, 2019

In fact, video traffic will be a whopping 82% of all global IP traffic by 2022 -- up from 75% percent in 2017. It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. The results exceeded my expectations for YouTube metrics. Literally.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Biznology

MAY 19, 2014

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. In both cases, traffic comes from earned media as opposed to paid media.

Social Media 80

Social Media SEO Media Youtube 80

Hubspot

AUGUST 30, 2019

Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Social Media SEO Strategy. These buttons will not only help to increase traffic from social media but will also play an important role today and in the future for ranking positions in search engines. The answer?

Social Media 100

Social Media SEO Lead Scoring Lead Ranking 100

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SalesIntel

NOVEMBER 17, 2022

Focus on Search Engine Optimization (SEO). So, focusing on SEO activities is crucial to get noticed by the decision-makers. Competitive advantag e: By optimizing your website and content for relevant keywords, you can gain a competitive advantage over other edtech companies that are not using SEO effectively. Email Marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Tiecas

JANUARY 27, 2024

HubSpot ) Industrial blogs are essential in a content marketing strategy for several reasons: Thought leadership : Blogs provide a way to establish the company as a thought leader. SEO benefits: Regularly publishing high-quality blog content helps in search engine optimization (SEO).

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Scoop.it

MARCH 2, 2023

Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Unlike social posts, whose reach dies down within a few days, blogs live on your website forever, bringing in traffic and improving search ranking. With various formats come unique benefits.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. Moreover, Refine Labs has also been able to drive traffic to their podcast via LinkedIn.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

Hubspot

OCTOBER 6, 2016

SEO can be a funny thing. Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. It also means your SEO work is never done. Your SEO might be awesome right now. Upping the Ante in Your On-Page SEO.

SEO 70

SEO Tagging Blogger Keywords 70

Oktopost

JUNE 14, 2021

Some of the most popular SEO tools also include Soovle which scraps keywords from multiple sources, and Moz keyword explorer. . Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post. Free tools, such as the above ‘keyword trackers’ provided by SEO services.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Source: HubSpot. Looking to get a little SEO juice behind your content?

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

SmartBug Media

MARCH 18, 2019

It’s everywhere and rapidly growing as one-third of all time online is spent watching video, and it is predicted that 80 percent of all internet traffic will come from video in 2019. YouTube is probably the most mainstream video hosting platform out there. YouTube is a great option for entertainment. Video editing.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

Hubspot

APRIL 5, 2018

Improve your website's SEO using Google Search Console. Host your website's videos on YouTube, the largest video community in the world. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. How to Market on Google. Buy ads on Google through Google Adwords.

Google 78

Google Adsense Tools Doubleclick 78

ClearVoice

NOVEMBER 2, 2018

Description: SMX West unites the brightest minds in SEO and SEM. Stay tuned for an up-to-date agenda, with advanced SEO and SEM classes including an SEO bootcamp and AdWords training. Great for: SEOs, SEMs, marketing analytics pros. Great for: SEOs, agencies, content marketers, and digital marketing generalists.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Valasys

JULY 17, 2020

According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Create SEO-friendly Content.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. This means investing in search engine optimization (SEO) so relevant people can find your website online. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. What about mobile accessibility and SEO best practices?

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Lofaso say s , "SEO pros must leverage low competition keywords into their overall strategies so that they can get their sites to compete with the big boys. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Directive Agency

JULY 31, 2023

HubSpots – “Make My Persona” Functional content is a great lead magnet when done right. Hubspot does this with its “Make My Persona” content. HubSpot combined interactive content with personalization to create a unique customer experience, and the marketing campaign generated a whopping 382,000 leads.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Go Beyond SEO

MAY 31, 2018

Additionally, if you have a YouTube channel for your business, link your videos from LinkedIn. YouTube videos play automatically in the newsfeed on LinkedIn, and are capable of producing a 75% higher share rate, unlike other sites which require you to create video from their platforms to appear in their newsfeeds.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. We published video content on YouTube, Facebook, and on Instagram Stories.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Hubspot

AUGUST 7, 2018

Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. To attract new customers, you also need to maintain a powerful SEO presence. For tips on keyword optimizing your entire site, check out On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Excelsior Research

DECEMBER 5, 2021

Such campaigns are crucial to driving traffic to your website. Seventy – two percent agree that to improve SEO efficiency, High-quality content is the key. HubSpot , About 64% of marketers invest time in search engine optimization. Display ads in awareness and traffic ads for Conversion. According to ?HubSpot

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52