Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

KoMarketing Associates

SEPTEMBER 8, 2021

This is followed by SEO (16%) and search (16%). Video (32%), webinars (21%) and SEO (19%) also made the list. HubSpot conducted its “2021 State of Marketing” report, and data suggested that among most organizations (60% or above), social media is used as a leading approach to marketing. Marketers’ Growing Use of Social Media.

Allocation 197

Allocation Social Media Social Marketing Media 197

KoMarketing Associates

JUNE 5, 2018

For example, Neil Patel’s article discussing why 3,000+ word blog posts lead to more success, highlights compelling data from Hubspot and Buzzsumo that supports this argument. Review search results to determine whether long-form content is truly an essential requirement for SEO performance, specific to a given keyword target.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 113

B2B Marketing Top of Funnel Content Marketing Brand Identity 113

Zoominfo

JUNE 30, 2019

But, in the B2B world, content typically takes the form of a blog post, eBook, whitepaper, or webinar. Hubspot: A Guide to Practicing What You Preach. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”. Very few B2Bs have mastered the art of podcasting.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Why are we doing this?

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Content Standard

MARCH 12, 2024

Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 98

Media Brand Identity Branding Storytelling 98

SmartBug Media

APRIL 4, 2022

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. TechTarget Priority Engine. Read the full case study on its website.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). HubSpot says “44% of marketers say ‘Better measure the ROI of our demand generation initiatives’ is their top priority for 2021.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Have a webinar transcript you want to turn into some social posts? AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests.

Marketing AI 89

Marketing AI Work Management B2B Marketing Management 89

Zoominfo

DECEMBER 19, 2018

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. Regularly publishing fresh content doesn’t just help you earn better rankings on search engines. You can link to guides, instructions, or webinars that explain next steps. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages).

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Hubspot

MARCH 1, 2021

Say you are going to run a webinar. You may send an invitation by email (a top way to generate attendance at webinars), directing buyers to register for the event on your website. You can go a step further and share information about the webinar and the related content items via social media such as Twitter, Facebook and Linkedin.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query."

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

APRIL 19, 2024

Usually, visitors land on this page when they click on an online ad, a search result, or a link in a marketing email or on social media. Improved Search Engine Ranking: Google prioritizes mobile-friendly websites in its search results. Like all landing pages, mobile landing pages have a single goal.

52

52

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 60% of searches came from mobile devices ( Rellify ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9 Podcast Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Forbes) 93% of online experiences start with a search engine. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Semrush) 75% of users don’t look beyond the first page of search results.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Zoominfo

OCTOBER 5, 2021

searching for recipes, directions, or new bars to try out. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Search Engine Land.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JULY 2, 2021

When users bounce, it’s often because the problem or interest they searched for in Google doesn’t match the solution or topic presented in your blog post. You want to make sure that there’s limited variation on the user's intent when they are entering the keyword into the search bar. You know your audience best. What are their goals?

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

MARCH 8, 2022

Brené has a wonderfully, relatable way to discuss the hard topics, such as shame or vulnerability, and lead her viewers/listeners/readers to search deep within themselves to find power within their vulnerabilities. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you.

SEO 122

SEO Top of Funnel Buyer Personas B2B 122

ClickZ

JANUARY 22, 2020

Hubspot is currently one of the most popular marketing automation tools. Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Search Marketing. Perfect for: Content Marketing. LeadSquared.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

MAY 3, 2017

That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Inbound Marketing Certification " by HubSpot Academy. HubSpot Academy.

Class 101

Class Enterprise Management Online Marketing Work Management 101

SmarkLabs

OCTOBER 24, 2019

Some common ways B2B companies build awareness of their brand include tactics like: Investing in search engine optimization: One of the best ways to allow people to discover your business is to help them solve a problem. But it would be silly to ignore the impact search engines have on business.

Sales Cycle 59

Sales Cycle Demand Generation Agencies Demand Generation Top of Funnel 59

SmarkLabs

JANUARY 4, 2023

It involves creating valuable content, optimizing it for search engines, and promoting it through various channels in order to attract potential customers. Businesses that have a defined sales process and use marketing automation tools have a 53% higher conversion rate Hubspot.

Marketing Automation Services 52

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 52

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Like most consumers, you start with an internet search, typing something like "refrigerators" into Google. What Is Inbound Marketing? The problem?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

APRIL 2, 2020

In addition, HubSpot is suspending marketing email send limits for Marketing Hub Professional and Enterprise customers and increasing limits on calling to 2,000 minutes/month for Starter and Professional customers of Sales Hub and Service Hub. Free and Discounted Technology Tools. USD/month to $50 USD/month. Ubersuggest. Why yes, it can.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

Hubspot

DECEMBER 23, 2010

Reduced competition makes it easier to target these keywords and rank higher in search engines. Long-tail keywords will inevitably have much lower search volume, but visitors finding your website after performing a long-tail search will be highly qualified. Photo Credit: Search Engine People Blog.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Pam Didner

OCTOBER 7, 2020

Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. So keep your eyes open, and you’re sure to find a webinar that matches your interests! This is because every day, more and more brands are entering the digital space.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

Hubspot

MARCH 11, 2020

Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today's lucky search query was "How many businesses", and I ended up going with ".does does Shaq own" (let's just say, I was shocked to see the result.).

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

DECEMBER 2, 2010

I know, there are so many things to do, and it’s hard to step away from focusing on the tasks that get visitors to your site from search sngines. However, an article yesterday from Search Engine Land explains how Twitter directly affects your SEO efforts. How Twitter Influences Search Engine Rankings.

Twitter 28

Twitter PR Inbound Marketing Webinar Metrics 28

SmartBug Media

APRIL 16, 2021

One of my favorite marketing strategies is hosting webinars, because there is an assumption that the barrier to entry will require an email (so that the attendee can get the meeting link). Put yourself in your viewer’s place: How many questions would you answer on a form to gain access to a webinar? Note: This webinar is not gated!

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69