Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Video marketing (yes, again and still!) Video content is inherently more engaging and visually appealing than text or static images. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Optinmonster

APRIL 22, 2024

If you want to save time, you can use one of the customer persona templates from sites such as DigitalMarketer or HubSpot. For example, HubSpot reports that leads generated from inbound channels are more likely to convert and 67% less expensive to acquire in comparison to outbound marketing channels.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

SmartBug Media

AUGUST 31, 2022

From promotion and search engine optimization (SEO) to content optimization and reporting , there’s a plethora of solutions available that can increase your probability of success—some built within your favorite marketing automation software and some that go beyond it. Google Search Console. AnswerThePublic. AnswerThePublic.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. billion people visit it every single month to watch videos. One is shares.

Youtube 232

Youtube Video Marketing Generation Budget Programs 232

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

ATAK Interactive

OCTOBER 24, 2018

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot is fanatical about using an educational approach to helping businesses grow.

Advertising Agencies 60

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 60

Vidyard

JULY 31, 2020

That’s where video landing pages come in. Everyone loves video. What is a Video Landing Page? Why Should I Use Landing Page Videos? How Do I Create a Video Landing Page That Works? Choose What Type of Video to Use 3.3 Select Your Video Landing Page Software 3.4 Create Your Landing Page Video 3.6

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. This is particularly important for brands with customers who purchase via different routes and devices.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

ATAK Interactive

OCTOBER 24, 2018

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot is fanatical about using an educational approach to helping businesses grow.

Advertising Agencies 60

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 60

ATAK Interactive

OCTOBER 24, 2018

ATAK is now a HubSpot Agency , and after just a short month with them, have already become Silver Partners. I want to take a little time and express why we chose to team with HubSpot and why we believe in the company and their vision. HubSpot is fanatical about using an educational approach to helping businesses grow.

Advertising Agencies 60

Advertising Agencies Hubspot Paid Search Agency Inbound Marketing 60

Optinmonster

APRIL 19, 2024

Usually, visitors land on this page when they click on an online ad, a search result, or a link in a marketing email or on social media. Improved Search Engine Ranking: Google prioritizes mobile-friendly websites in its search results. Limit & Optimize Your Images and Videos Images and videos take data.

Landing Pages 78

Landing Pages Practices Examples Best Practices 78

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Search Engine Optimization (SEO). Make sure to optimize the content you write for your website for search engines. Video Promotion.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. We know that search engines prize a combination of reader-first, unique, helpful, and fresh content. Understand how it is being ranked by search engines. Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

Enterprise Management 87

Enterprise Management Hubspot Terms and Conditions Sample 87

Top Rank Marketing

DECEMBER 1, 2023

MarketingProfs Google November 2023 Core Update Finished Rolling Out Search giant Google’s most recent core search algorithm update launch has concluded its implementation phase, some 25 days after the firm’s November 2023 core update first rolled out, making it one of the lengthiest update releases, Google recently announced.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Brandpoint

JULY 11, 2022

They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. HubSpot Content topics: Wide range of marketing-related content Why read: The HubSpot blog is pretty widely known, but we’re calling it out again because the content HubSpot puts out is great quality and covers a wide range of topics.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SmarkLabs

NOVEMBER 15, 2019

As we discussed before, in our blog post, “ HubSpot vs. Pipedrive: Which CRM is Better for Sales? ”, choosing a customer relationship management tool for your B2B company is a big decision. All about HubSpot. The great thing about HubSpot, especially for a new business, is that there is a free option. HubSpot’s dashboard.

Hubspot 49

Hubspot Budget Programs B2B Best Practices 49

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Stevens & Tate

FEBRUARY 7, 2023

But according to HubSpot, if you’re struggling to set your brand apart from competitors, you might want to consider using a unique font to help visitors identify you from the crowd. Having a video on your website will not only intrigue visitors but will also encourage them to click through to the main video.

Design 111

Design Marketing Websites Mobile Advertising Banners 111

Scoop.it

MARCH 2, 2023

Attract and retain customers Your audience is inundated with marketing messages and content from every direction—social media, emails, videos; you name it. Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. This helps in increased sales in the long run.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Go Beyond SEO

AUGUST 23, 2021

The need for video marketing in your marketing strategy has exploded on the internet. Fortunately for people who aren’t keen on taking, editing, or posting videos, creating videos has never been easier. Good videos can be pricey and can take a lot of time to create. How can you be sure your business needs video?

Video Marketing 88

Video Marketing Marketing & Strategy Marketing Strategy Planning 88

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Depending on your goals there are different levels of search engine optimization. Here are 7 GTM Strategies for EdTech Marketing: 1.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Only B2B

FEBRUARY 8, 2021

SEMrush (SEO) HubSpot (CRM) MailChimp (Email Marketing) Google Analytics (Website Analytics) Databox (Market Intelligence) Slack (Communication) Loom (Video Marketing). This is the best software to deal with all your Search engine efforts. HubSpot (CRM). HubSpot is a very robust tool for your B2B marketing efforts.

Lead Scoring 118

Lead Scoring Lead Ranking Work Management Marketing Analytics Tools 118

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. I see design as an integral part of being able to deliver these KPIs, because we directly influence what visitors -- and search engines -- see on a given page.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

AUGUST 27, 2021

Our current paid structure is to use video as our top-of-funnel channel to try and be the first touch for our brand,” Brad Reifschneider , assistant director of digital marketing at Grand Canyon University, said. Finally, at the end sits paid search and all of our SEO efforts.”. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Content Standard

SEPTEMBER 28, 2023

When applied strategically, it streamlines content creation, saves time, boosts engagement, and enhances both search engine and social media visibility. In some cases, Red Bull has taken over four hours of event footage and made over 100 short videos. HubSpot The CRM platform approaches atomization in a more traditional sense.

Brand Identity 108

Brand Identity Branding Examples Multi-Channel 108

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. Popular CRM systems include HubSpot, Monday.com, Zoho, and Salesforce.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

JANUARY 20, 2023

Alt tags can also help with search engine optimization (SEO) by describing the content of your images to search engines. Video Content It is 2023—video is queen, and it’s definitely worth putting some cash into. Video content is a powerful way to engage with your audience and showcase your products.

Paid Search Agency 98

Paid Search Agency Email Marketing Design Companies 98

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 They often listen to podcasts or YouTube videos. 5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

MARCH 25, 2024

Are you considering investing in video marketing to improve your online brand presence? Want to learn how to build a YouTube email list to attract more people to your videos? billion monthly active users , or 47% of internet users across the globe, YouTube is the world’s second largest search engine , next only to Google.

Youtube 82

Youtube Ad Building Tips Ad Exchange 82

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. Keyword relevancy? Nothing complex here.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

nDash

FEBRUARY 28, 2020

However, HubSpot partner agencies share a common mission—to generate more leads, increase revenue, and maximize ROI for their clients. So much has changed since HubSpot defined inbound marketing in 2006, though. As a HubSpot agency, you’re expected to have answers. No two inbound marketing agencies are created equal.

Work Management 59

Work Management Hubspot Marketing Management Service 59