Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

JANUARY 20, 2020

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. From a user perspective, this makes sense.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 13, 2020

That's because there's a good chance that someone searching for "fiberglass in-ground pool installation" is looking for information on installation or someone to perform the installation. Another major factor to consider when optimizing for the right keywords is location-based searches. and that could be you! Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. There's a lot of options that make for better targeted campaigns -- but also lead to a lot of confusion among marketers new to the paid search game.

Adwords 28

Adwords Cost Per Click Lead Ranking Lead Scoring 28

Hubspot

APRIL 8, 2019

However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.". Cool URLs don't change. Include the year in the title of your content.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

SmartBug Media

NOVEMBER 18, 2022

Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Optinmonster

DECEMBER 2, 2019

Voice Search and SEO Statistics. SEO stands for search engine optimization and it’s the process of increasing the quantity and quality of traffic to your website by boosting the visibility of your website on search engines like Google. 93% of online experiences begin with a search engine.

Statistics 80

Statistics Paid Content Traffic SEO 80

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Overlooked SEO: Optimizing Images and Video For Search. Check out the SERP for that keyword.

SEO 89

SEO Long Tail Marketing Lead Ranking Lead Scoring 89

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. Do you want this post to rank really well in search? It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP).

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Before, you could target with a search term, but now Twitter allows marketers to get more specific. tough cookies.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

SmartBug Media

MARCH 18, 2020

Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid search. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Single Grain

JULY 14, 2020

Step 1: A user visits Single Grain and opts in for a YouTube ads e-book. Step 3: A salesperson will analyze the visitor’s data and say something like, “ Hey, I noticed you downloaded this YouTube guide. Here are a few tips: Write on topics that are searched more often. Enter your seed term in Google and click on search.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Single Grain

MARCH 4, 2022

More and more businesses have started using different digital marketing tactics, including search engine optimization and content marketing, to enhance their online visibility. First, here are some juicy stats that are worth considering: 68% of online searches begin with a search engine. Content Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. Source: Szymon Deja on YouTube Eye tracking involves special equipment that casts a light on the subject’s eyes. How does it work?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

JANUARY 29, 2020

Search engine optimization is the most significant source of attracting users for SaaS companies – d riving up to 68% of the organic traffic that they receive – yet only 11% of companies invest in content marketing. PDF Pro saw an increase in organic search traffic from 141 to 150K visitors per month. All organic.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Outbrain

JULY 8, 2019

Even so, you should write for the audience first, and search engines second. If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. YouTube is the second most popular website in the world, with over 500 million hours of video content watched every day on the site.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Single Grain

NOVEMBER 16, 2023

SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization. Content marketing, encompassing blog posts and various content formats, plays a pivotal role in boosting a SaaS company’s search engine rankings. Monitor their organic search performance and backlink profiles.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. Keywords : A comprehensive keyword analysis goes beyond mere search volume. While the marketing realm is vast, your needs might be niche-specific.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

OCTOBER 9, 2019

Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content. The more traffic your post generates, the higher it will rank in search engines. At HubSpot, we do this by using the pillar/topic cluster model. Publish: Publish your post on your blog.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Hubspot

FEBRUARY 9, 2015

Essentially everything you find from this point on will be by searching for these keywords in a range of different places. HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. Search on KWFinder.com.

Process 28

Process Research Long Tail Marketing Validation 28

Webbiquity

FEBRUARY 24, 2015

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic. Image credit: Stone Temple Consulting.

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Content Marketing Institute

NOVEMBER 7, 2017

Paid search. What it is: Search engine marketing (SEM) or paid search involves purchasing ads or sponsored listings that appear on search engine results pages ( SERP ) when consumers search for information relevant to your content. It’s the right thing to do, says @joderama. Click To Tweet.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Optinmonster

AUGUST 27, 2023

As you’ll see, quality content is content that is relevant, accurate, optimized for search, and delivers what your audience wants. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. Keywords are the terms people use to search for content. Another useful tool is SEMRush.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Let's use HubSpot as a case study.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

41% of bloggers have said that videos are the best content format that gives them strong results from organic search. BuzzSumo lets you search by domain to uncover the top content of your competitors. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Over 2 billion videos are viewed every day on YouTube.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100