Rather than pushing messages out through traditional media outlets, like trade shows, billboards or direct mail, inbound marketing focuses on getting found by customers through social media, blogs and search engines. It’s a philosophy that has been heavily supported and promoted by Hubspot , and they are experts at it. and now the cost of researching or learning something new is much less than the cost of attending a trade show or seminar because they can simply search for information online. Inbound marketing is all about getting found, online. Tweet This!