Remove search-engine

B2B Marketing Traction

article thumbnail

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. How You (and Rick Santorum) Can Fix a Damaged Search Reputation. When it comes to your B2B online marketing, make no mistake. Bad Online Headline Examples.

article thumbnail

You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). In the Inbound Marketing University course on Landing Pages, Jeanne Hopkins, Director of Marketing at Hubspot , offered up this conversion equation. You invested in a great corporate website. You got traffic, but did you get results?

Traffic 100
article thumbnail

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results.

Domain 100