Martech

AUGUST 1, 2022

” Among the results we found most surprising in our 2022 MarTech Career and Salary Survey was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with. It’s necessary to admit that this is a small sample; fewer than 100 respondents. Why we care.

Planning 96

Planning Digital Transformation Work Management Sample 96

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. On-site activation.

Activities 246

Activities Branding Brand Identity Sample 246

Martech

SEPTEMBER 20, 2022

Nevertheless, the uncertainty seemed to shut down the in-person option for about half of the roughly 200 survey respondents. The rest of the sample was spread unevenly between those extremes. Fully 121 respondents wanted to see vaccinations made mandatory, over half of our sample. Heading optimistically into 2023.

Personalization 86

Personalization Planning Sample Conference 86

Zoominfo

OCTOBER 5, 2021

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation.

Activities 130

Activities Branding Brand Identity Sample 130

Hubspot

OCTOBER 15, 2018

But Forbes found it to be an indicator of potential leadership ability, with 72% of surveyed leaders choosing the ability to fly over being invisible. On the surface, this sounds like a question you heard at sleepaway camp when you were 12.

Sample 97

Sample Work Management Thought Leadership Marketing Management 97

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

chiefmartech

SEPTEMBER 20, 2022

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Disclosure: I manage HubSpot’s platform partnerships.). I’ve seen many of these products up-close — many of them now integrate with HubSpot and are partners in our ecosystem (kinda meta, right?).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. -

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Hubspot

FEBRUARY 6, 2020

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. To conduct market intelligence, you'll use internal and external sources of data such as: Surveys. Additionally, if you're a HubSpot user, many of these tools integrate with HubSpot. HubSpot's Marketing Hub. Google Surveys.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Hubspot

NOVEMBER 24, 2020

Because we (unfortunately) can't predict the future, we decided to survey a sample of nearly 300 general consumers about their holiday shopping plans. As part of the Lucid survey, participants could check all the boxes related to how their holiday shopping would be impacted. 3 Pivots Holiday Shoppers are Making in 2020.

eCommerce 101

eCommerce Budget Programs Planning Customer Surveys 101

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. At HubSpot, we believe happy customers are core to any businesses' success. The survey was conducted using SurveyMonkey Audience and was based on 2,700 responses. questions on how they buy.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

ClickZ

JULY 22, 2020

A 2018 survey of nearly 400 marketers by Fospha Marketing found that a third of respondents believed their company analyzed less than 20% of all consumer data available to them. The same survey found that only 33% of brands believe their current measurement perform accurate attribution of all media and data. Source: Google Data Studio.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Hubspot

MARCH 20, 2018

Since there is no better way to predict user behavior than just asking users what they prefer, I decided to launch a survey on SurveyMonkey’s Audience tool, which collects data from a pool of millions of respondents across the United States, Australia, and the U.K. and one to a representative sample in Australia. In the U.S.

SEO 97

SEO Marketing Websites Optimization Domain 97

Heinz Marketing

SEPTEMBER 19, 2022

Survey Tools . Calendar Integration (Calendly, SquareSpace, HubSpot) . For fun, please enjoy this sample VideoAsk that will hopefully help you visualize how this great tool could enhance your customer experience. The content you create with VideoAsk is also interactive. Lead Submission Forms . Swipe Transactions .

Landing Pages 62

Landing Pages Top of Funnel Paid Search Agency Advertising Funnels 62

Hubspot

DECEMBER 11, 2014

For instance, I knew that you needed a big enough sample size to run the test on. I knew I could easily run one if I wanted, using HubSpot''s Email App. At the end of this post, you should be able to know how to determine the right sample size and time frame for your next email send. But that''s pretty much it.

Sample 28

Sample Statistics Stats Hubspot 28

Hubspot

NOVEMBER 6, 2020

But, while mass data collection through surveys provides you with necessary quantitative information, it doesn't offer as much qualitative insight into your target market's view or opinion of what you're selling. Survey data is unbelievably powerful, but it's hard to understand the rationale for the numbers without context.

Focus Group 78

Focus Group Opinions Template Customer Surveys 78

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Vidyard

JUNE 15, 2020

HubSpot's Tips for Rolling Video Out to a Global Sales Org. Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot, shared a few tips about driving video adoption in a team spread across five continents. Learn more about process Morgan used to implement video at HubSpot in this case study.

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

SmartBug Media

FEBRUARY 7, 2019

According to HubSpot , an elevator pitch is a “30-second memorable description of what you do and/or what you sell. SurveyMonkey : “SurveyMonkey is an online survey development cloud-based software as a service company, founded in 1999 by Ryan Finley. SurveyMonkey has adopted a method of pitching that also includes historical data.

Enterprise Management 80

Enterprise Management Companies Work Management Startups 80

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. Deloitte's 2020 CMO Survey found B2B (product-focused) companies attribute roughly 9.4%

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Hubspot

JULY 9, 2018

And second -- according to our own survey data -- users don't entirely believe these efforts will lead to much fruition. Survey Says. To measure the public prognosis of Twitter's approach to platform abuse, we surveyed 554 internet users across the U.S., Kipp Bodnar, HubSpot CMO. Kipp Bodnar, HubSpot CMO.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

Hubspot

JANUARY 15, 2019

Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Survey Methodology and Respondent Data. Any survey you conduct is limited by the sample you can reach. In our case, we received 173 valid survey responses.

Lead Capture 75

Lead Capture Lead Ranking Lead Scoring Sales Qualified Leads 75

ViewPoint

MARCH 31, 2011

Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.

Marketing Qualified Leads 120

Marketing Qualified Leads Ideal Customer Profiles Lead Ranking Lead Scoring 120

Vidyard

JUNE 15, 2020

HubSpot's Tips for Rolling Video Out to a Global Sales Org Morgan Jacobson, Principal Manager of Sales Strategy and Systems at HubSpot, shared a few tips about driving video adoption in a team spread across five continents. Learn more about process Morgan used to implement video at HubSpot in this case study.

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Hubspot

DECEMBER 30, 2019

To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads.

Research 99

Research Ads eCommerce Customer Surveys 99

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Lake One

APRIL 23, 2020

House of Marketing “Yearly Marketing Survey 2019” (2019). By definition according to HubSpot , marketing automation is a tactic that allows companies to nurture leads through the buyer’s journey using personalized and valuable content. Found on HubSpot , Research by Jupiter Research.

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

PureB2B

MARCH 13, 2017

In 2005, HubSpot developed the concept of Inbound Marketing to provide a better understanding of the process and how it differs from traditional marketing methods (i.e., In fact, businesses were asked in a recent survey about which strategy is more effective in generating leads. In 1999, Seth Godin coined the term Permission Marketing.

Lead Generation 88

Lead Generation Lead Ranking Lead Scoring Generation 88

Hubspot

JULY 19, 2018

According to our data, the survey largely says: No. In our survey of 542 internet users across the U.S., Survey sample = 375 internet users from the U.S. We also ran a second survey -- of of 579 internet users across the U.S., jack (@jack). March 1, 2018. Here's what we found. Seeing Spam. and Canada.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Send each version to a random sample of your email list, and track the results to see which version performs better. One way to gather feedback from subscribers is by using surveys or feedback forms.

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Buffer

OCTOBER 14, 2019

Survey says: Facebook. (!?). This news comes from our friends at HubSpot who recently shared some interesting findings on the popularity of Stories. . Their survey showed that 70 percent of people prefer to watch Facebook Stories over Instagram Stories or Snapchat. Social media news item #4.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Hubspot

DECEMBER 1, 2020

A study by the Content Marketing Institute found that 75% of marketers agree that non-gated interactive content can provide a "sample" of the brand, resulting in a higher degree of lead nurturing. If you'd like to show them how your data might impact them personally, try including a survey. Interactive Infographic Examples.

Process 89

Process Enterprise Management Tools Work Management 89

Lake One

JUNE 25, 2020

HubSpot defines ABM as a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually-identified set of high-value accounts. Traditional outbound and inbound marketing strategies can struggle to prove value and support manufacturers’ sales channels in this environment. .

B2B Marketing 52

B2B Marketing Account Based Marketing Trends Marketing Automation Services 52

Hubspot

DECEMBER 17, 2018

So, we surveyed over 2,400 people across the U.S., I think voice is incredibly intuitive, and that lots of people don't even think about using it," says HubSpot VP of Marketing Jon Dick. We've covered our top news stories of 2018 , and looked back on which predicted tech trends for this year seemed to flourish the most.

Marketing AI 72

Marketing AI Trends Mobile Advertising Lead Ranking 72

PureB2B

MARCH 13, 2017

In 2005, HubSpot developed the concept of Inbound Marketing to understand better how it differs from traditional marketing methods (i.e., In a recent survey, businesses were asked about which strategy is more effective in generating leads. According to a recent survey conducted by Moz and Fractl , 53.5% one-way broadcasting).

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Generation 62

Content Standard

MAY 10, 2019

Alternatively, those who develop CX plans grounded in survey, demographic, and behavioral data will have much better outcomes with consumers. To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103