Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Sample review: “There is no reason to overlook the obvious.

Planning 145

Planning Research Tools Best Practices 145

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

SocialPilot

JANUARY 31, 2024

HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. By leveraging the strong presence of influencers relevant to their reach, HubSpot aims to increase its scale in the competitive CRM and marketing software industry. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns. A sample campaign is one of the most tried-and-true forms of brand activation. On-site activation.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

MAY 31, 2016

Sample review: “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. ” — Maximize Social Business. 2) Jump Start.

Tools 100

Tools Best Practices Enterprise Management PR 100

Zoominfo

OCTOBER 5, 2021

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Samples and free trial campaigns A sample campaign is one of the most tried-and-true forms of brand activation.

Activities 130

Activities Brand Identity Branding Sample 130

Hubspot

AUGUST 24, 2018

For all the issues putting social media in the news these days, one of the most fascinating might be the topic of content moderation. Among this narrative, we wanted to know what who -- if anyone -- the public believes is being censored on social media. What qualifies as content violation? What constitutes hate speech?

Social Media 62

Social Media Media Sample Twitter 62

EveryoneSocial

NOVEMBER 16, 2022

If you lead social media for your organization, then you’re likely familiar with employee advocacy or have at least heard the term before. The concept is simple: It’s all about enabling employees to be social, so they can drive attention both to the company and to their own personal brands. Let’s dive in! Activate Employees.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Directive Agency

MARCH 6, 2017

The importance of social media for B2B is in constant question. The primary question being, “Does social media generate MQLs?” Does Social Media Generate MQLs? Social media advertising, when used as a supportive channel, has an immense opportunity. Short Timeline + Small Budget.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Webbiquity

JUNE 15, 2021

This is particularly suitable for eCommerce businesses with an active social media following. HubSpot does a great job with its marketing-oriented workbooks. A mere announcement on your social media channels can sometimes be sufficiently rewarding to increase participation levels. Free Trials.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

JULY 12, 2016

2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. Sample review: “The software, analytics, and support are amazing.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

OCTOBER 26, 2009

. - But on the other hand, the sample seems dangerously unrepresentative: 44% said their organization’s primary industry was “publishing/media/advertising/marketing”, which is vastly higher than the real-world proportion. Given my concerns about this survey, I wouldn’t treat its results as definitive answers.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. 47% of Social Media Users Report Seeing More Spam in Their Feeds. UK, and Canada, only 20% reported seeing less spam in their social media feeds over the past month. Seeing Spam.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

KoMarketing Associates

JANUARY 2, 2018

A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. For data on how people feel about social media, check out SurveyMonkey's summary here. At HubSpot, we believe happy customers are core to any businesses' success.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Dive into full courses or sample individual lessons depending on what you’re looking to find out. Except maybe us…).

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Hubspot

APRIL 6, 2021

You'll have better traction on social media. It's one thing to increase your social media followers across channels, but it's quite another to create trendy content. Quality content can help your business gain traction on social media. Your audience will trust you. So, how can content generate leads?

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Stevens & Tate

SEPTEMBER 21, 2021

Some platforms like Hubspot allow the user to see traffic density and the domains linked to your site. Social Media. Social media offer a way to get maximum attention to your website. After deciding the best social media platform, you should approach it strategically. Financial Spending.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

Hubspot

APRIL 7, 2019

In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. What are UTM codes?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

FEBRUARY 6, 2020

So anytime I see a cheese store, I'll go in and sample everything … for research, obviously. For instance, companies can gather general demographics and spending habits of their consumers to write better, more targeted social media ads. Additionally, if you're a HubSpot user, many of these tools integrate with HubSpot.

CMS Development 93

CMS Development SWOT Paid Search Agency Hubspot 93

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Dive into full courses or sample individual lessons depending on what you’re looking to find out.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers. 1) General Technologies.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Martech Advisor

JANUARY 24, 2020

According to HubSpot : 25.4% Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean. ” Lastly, emoji marketing is most effective when used on social media platforms. Use the right emoji that best fits a social media platform. Emoji Marketing Statistics.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Here’s a sampling. HubSpot shares that 88 percent of B2B marketers are using custom content to engage with their customers at various stages in their marketing funnels. Why do it online?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Anyword

JUNE 13, 2022

If you want to be extremely thorough in your customer profiles, you can use a tool such as HubSpot to create a reader persona, as we’ve outlined here. Let’s call our sample product, Sun Beam Sunscreen — a SPF 30 that leaves a glowy (but protected) finish. Think about specific pain points and leverage that in your marketing copy.

Copywriting 97

Copywriting Planning Landing Pages Paid Search Agency 97

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

B2B Marketing Traction

FEBRUARY 14, 2013

It turns out other marketers had this topic ready for Valentine’s Day, and no one did it better than Hubspot. You see, in the rush to get on social media and connect, many marketers are behaving badly. A sample household received 41 pounds of junk mail each year. I captured key points of the video below.).

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

Hubspot

FEBRUARY 15, 2016

Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important. How to Create a Monthly Social Media Report. Two sample frameworks to try out for monthly reports: one to impress your boss and one to impress your team.

Social Media 28

Social Media Media Sample Impressions 28

Hubspot

FEBRUARY 15, 2016

Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important. How to Create a Monthly Social Media Report. Two sample frameworks to try out for monthly reports: one to impress your boss and one to impress your team.

Social Media 28

Social Media Media Sample Impressions 28

FunnelEnvy

JUNE 13, 2022

With content marketing – typically in the form of blogging, organic social media, podcasting, or lectures – the aim is more to educate the reader on how to solve a problem. You’ll often hear traffic and other social media metrics, including likes and followers, derisively referred to as “vanity metrics” by some marketers.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

Sprout Social

JULY 7, 2021

A marketing tech stack represents the collection of tools and software that encompass the marketing side of your business, including: Advertising tools (think: lead capture forms, social media , email automation). The sample workflow below from Typeform highlights how a marketing tech stack can streamline your processes.

Enterprise Management 123

Enterprise Management Work Management Marketing Management Budget Programs 123

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72