Hubspot and Sample - B2B Marketing Zone

3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia

Wikipedia Social Media Hubspot Sample

Why Inbound Marketing Will Cost More

Digital B2B Marketing

NOVEMBER 8, 2012

Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. But don’t expect that cost advantage to last. If not, it will be soon.

Inbound Marketing

Inbound Marketing Cost Barriers Sample

B2B Marketing Zone

Digital B2B Marketing

3 Ways To Use the Value of a Like or Follow

Why Inbound Marketing Will Cost More

Webinars

Stay Connected