Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Even if your structure comes down to "Use at least one H2 and blockquote in every post," having rules for how you guide your post will keep you and your readers on the same page. For example, HubSpot's socials do both. They'll know what to expect.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. While there’s no hard and fast rules around this, detailed in-depth content is better able to answer users’ questions. HubSpot recommends that posts between 2100 to 2400 words work best for SEO.

Google 52

Google SERP Keywords Domain 52

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

JULY 22, 2020

When you figure out useful keywords, use them on webpages and in supporting content following SEO rules. For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. Try to rule this out before assuming you’re stuck in a sandbox. So where does the truth lie? Is the Sandbox effect real?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MAY 8, 2020

Here is an example of a meta description as it would show up on a search engine results (SERP) page: Notice that, because the query is "What is inbound marketing?", Meta descriptions follow a few simple rules: They're short, descriptive, and use keywords. Something eye-catching that will stop the reader from scrolling through a SERP.

Work Management 99

Work Management Marketing Management SERP Keywords 99

Valasys

MARCH 5, 2020

This is why Golden Rule behavior is embraced by most of the winning companies.”. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. The paid search results are displayed on the top of the organic results on the SERPs (Search Engine Result Pages).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

MAY 30, 2019

Major, well-known companies don't always follow this rule, but they also have millions of dollars in budget that needs to be used by the end of the month. A good rule of thumb is to simply try to provide a congruous experience for searchers -- from seeing your ad in the search engine results to completing the form on your landing page.

PPC 101

PPC Template Work Management Marketing Management 101

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Also, see who comes up in the SERPs. Can’t beat that.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

MAY 27, 2020

Improve your SEO performance or SERP visibility by X%. My colleague Alex Birkett wrote a post on his email outreach rules — one of which is "don't beat around the bush." In my case, I'm using our own HubSpot CRM, but any CRM you're using would work for this task. HubSpot CRM. Top Tools for Guest Blogging. BuzzStream.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. For example, look at HubSpot’s Buyer Persona Generator landing page. The HubSpot logo lives at the top of the landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

seo.co

OCTOBER 6, 2021

I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs. Take HubSpot’s usual eBook offer as an example: (Image Source: Hubspot ). Optimized. In-Content Calls-to-Action. Syndication channels and framing.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Leadspace

FEBRUARY 19, 2018

Data-driven algorithms rule the Internet. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. Here are ten of the best strategies for B2B marketing in 2018. Personalize content for B2B audiences.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Whereas SERP competitors did not even come close.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

NOVEMBER 28, 2018

The IP address for HubSpot is 104.16.249.5. It’s a set of rules (a protocol) that defines how messages should be sent over the internet. It’s called a “language” because it’s comprised of vocabulary and grammatical rules for communicating with computers. An IP address is a unique string of numbers. Coding Language.

CMS Development 73

CMS Development Marketing Websites Work Management Industry CMS 73

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Click “Apply Conditional Formatting” → “Highlight Cell Rules” → “Less Than” and insert “0.”. Here's what those top checkboxes mean: Clicks: The raw number of clicks from the SERPs. Here's a recap.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

DivvyHQ

MAY 31, 2018

Image credit: Hubspot. Topic clustering increases the SERP ranking of every piece of content belonging to that cluster. Topic clustering is a relatively young method of planning and creating content, which means there are no rules set in stone. Benefits of Topic Clustering.

Planning 50

Planning Content SEO Lead Scoring 50

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Writing custom, quality content for the local prospects as per their areas of interest helps the business websites score better on SERPs & rank higher in local search results.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

seo.co

JUNE 4, 2021

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. No matter how many websites you own, you won’t get penalized for playing by the rules. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

APRIL 2, 2018

You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP). As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Webbiquity

FEBRUARY 1, 2010

Are You Blogging or Doing Social Media for SERPs & Links? 10 Golden Rules of Social Media by WebWorkerDaily. 16 Rules For Social Media Optimization Revisited by TopRank Online Marketing Blog. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Michael Brito.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. I know the big boys don’t always follow this rule, but the big boys also have millions of dollars in budget that needs to have evaporated at the end of the month.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

JULY 20, 2012

That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new. Sites like JCPenney that received hundreds of thousands of links from link farms were dinged in the SERPs when the first Panda updates rolled out.

Marketing Websites 28

Marketing Websites SIC SERP Domain 28

Hubspot

OCTOBER 17, 2018

In doing so, all Quora users "play by the same rules," so to speak. In other words, Quora has done all the work for Google already -- all you have to do is write an answer that users view and trust the most, and you can give your business some great exposure on Google's search engine results pages (SERPs).

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

JANUARY 20, 2012

The latest change penalizes sites in Google's search engine results pages (SERPs) if they have too many ads above the fold (the part of the web page that's visible without scrolling), making it difficult to find the content on the page. Connect with HubSpot : but it looks like the search giant is back in full swing with a new one.

Google 28

Google Ads SERP Opinions 28

Hubspot

FEBRUARY 26, 2014

Because most websites don''t rival LinkedIn or YouTube in domain authority, most people will likely see the LinkedIn version of their content in the SERPs if they choose to publish duplicate content. Now, according to a statement by Matt Cutts in 2013, “[he agrees that] being duplicated out of the Google index is a problem.”

Linkedin 28

Linkedin Domain SERP Content 28

Hubspot

JANUARY 8, 2014

Over the past year, you may have noticed that search engine results pages (SERPs) have increasingly become more visual, with little pictures of the author next to the articles. The focus would be on showing “high-quality” authors in SERPs. What is Google Authorship? Who is showing up? Bottom line?

Google 28

Google SERP Ideal Customer Profiles Clickthrough 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. Google is using it to help surface content from great authors in the SERPs. We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Usually, you’d follow the rules and send the article pitch in a form that a platform requires. We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

SEPTEMBER 28, 2018

If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. Too many references to HubSpot. Keyword vs. Detail.

SEO 101

SEO CMS Development Lead Scoring Lead Ranking 101