Focus on Content in B2B Marketing
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely.
Let's personalize your content