Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. I excluded HubSpot because it is a fundamentally different product.) Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors.
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