SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” What Makes SaaS Unique? In fact, there isn’t another type of marketing that’s similar.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Most marketers (72%) measure the impact of influencer marketing with increased engagement, while 55% look to their rise in social media traffic.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

OCTOBER 12, 2022

As marketers look for new ways to improve how they resonate with their target audience, new research suggests that they are becoming open to trying emerging channels. With more marketers seeing positive results from leveraging social media, previous research indicates that it has seen extensive growth in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Content marketing is likely a big part of your HubSpot SEO strategy, and in addition to creating new content, you need to manage your existing content.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot.

Social Media 94

Social Media Hubspot Trends Media 94

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust.

Ad Building 351

Ad Building Content Marketing Brand Identity Branding 351

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. ” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. However, mounting research says otherwise.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. The average increase in traffic is 138% after 12 months.

Content Marketing 346

Content Marketing Planning Marketing Budget Creation Allocation 346

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away. Image Source: HubSpot.

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

KoMarketing Associates

FEBRUARY 2, 2021

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. The researchers also note that content marketing, in particular, will likely continue to grow in importance as field marketing declines due to the pandemic.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. This means it’s both a high traffic and high intent keyword. Research says that , on average, consumers visit three websites before making a purchase. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

MAY 17, 2021

While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Of course, organic traffic and views are very important to your YouTube strategy.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Having settled on the experiment, HubSpot's team then needed to stop and think through possible speed bumps.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Hubspot

FEBRUARY 6, 2020

People are looking at the blog posts and videos you posted on social, but unfortunately, there's almost no traffic from email. As a marketer, this information keeps pretty consistent with prior research. HubSpot offers email marketing software that provides you with analytics you can use to make informed future decisions.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Overall web traffic from mobile devices now represents 52% of web traffic worldwide. At HubSpot, 46% of our blog traffic comes from mobile. Welcome to 2020.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Marketing Insider Group

JULY 3, 2023

A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends. is a site by HubSpot helping entrepreneurs build successful businesses. The ranking system makes it easier to determine what subjects are worth your time to write about. Image Source 3.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Hubspot

JANUARY 30, 2020

While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you've tapped through an influencer or brand's behind the scenes videos via their Story. Here's an example of a Question sticker in a HubSpot Story. Data Source: Lucid Software.

Research 101

Research Work Management Storytelling Custom Publishing 101

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Consider the time and resources spent on research, writing, editing, and design. These will tell you which specific syndication placements are driving the most traffic.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Optinmonster

MARCH 22, 2024

When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. So the question becomes, do blog comments lead to more traffic? HubSpot analyzed comment, view and link data from over 100,000 blog posts. He found that approx.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. In the U.S. Image Source. How Brands are Navigating.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Hubspot

DECEMBER 7, 2020

Canva + HubSpot Marketing Survey. Download the research here , and keep reading to unpack some of our most important findings. Another set of respondents (50%) reported seeing traffic to their website increase and the need for regular updates also increase. How COVID-19 Changed the Way We Think and Use Office Technology.

CMS Development 100

CMS Development Research Contingency Planning Paid Search Agency 100

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. But then, earlier this year, we noticed that our traffic was falling flat. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. Then, it declined.

Traffic 76

Traffic Features Google SERP 76

Contently

FEBRUARY 28, 2023

The rumble of traffic. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. How to research topic clusters for inbound marketing B2B. The topic cluster tool on HubSpot. Go to Marketing>Website>SEO>Topics in your Hubspot account. Alternatively, you can create your pillar page within HubSpot.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Hubspot

DECEMBER 30, 2019

Although only 32% of people said they clicked on ads shown in marketing emails, recent research still shows that this tactic is still a vital part of digital marketing. In fact, CampaignMonitor recently published research showing that email marketing was responsible for 20% of holiday-related traffic.

Research 99

Research Ads eCommerce Customer Surveys 99

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). When it comes to content marketing usage, the majority of your audience is online with 85% of adults going online on a daily basis ( Pew Research ). 69% of marketers invest in SEO ( Hubspot). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98