Remove recency
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2024 B2B trends: 6 key areas for marketing success

Martech

Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic. The most critical factor for marketing success is creativity (47%), followed by media (38% encompassing reach, targeting, recency, and context), according to Nielsen.

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Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

Analyze your customers’ behavior with marketing analytics with HubSpot CRM. Segment your buyers based on their buying frequency, recency, and monetary metrics (RFM segmentation). Filter your best customers by separating them into categories with HubSpot’s Smart Lists , and send personalized emails to them. How to fix it?

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Best Business Blogging Tips of 2009, Part 2

Webbiquity

Attract more blog traffic? Noting that Cheth Studios gets 40% of its blog traffic from Twitter alone, this post reviews nine scripts, tools and plugins to make your blog content easily tweetable, from TweetMeme (my favorite) TwittLink to Retweet.com and BackType. .&# Which WordPress plugins are most essential? Post this on Diigo.

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How to Automatically Segment Your Leads for Increased Profit

Optinmonster

Transactional: frequency, recency, contents, and value of purchase. You can also send new leads to a CRM like Hubspot. Behavioral: past purchases, product consumption, usage patterns. Psychographic : personality traits, opinions, values, special interests. Firmographic: company size, industry, functions.

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25 Google Search Statistics to Bookmark ASAP

Hubspot

of web traffic took place on mobile phones. And you can filter by country or recency for a more relevant feed. These changes reduce bounce rates and increase page rank on Google SERPs. source: Google ). In 2018, Google properties owned over 90% of all searches. source: SparkToro ). In 2017, 50.3% source: Statista ). Source: Reddit.

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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

Thus, for the purposes of our analysis, we paid particular attention to the recency, content structure, and post quality -- factors largely within the publisher’s span of control (though because the weighting of each is constantly adjusted by machine-learning, we kept our analysis broad stroke and directional). Recency matters.

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6 Deadly Marketing Myths BUSTED

Hubspot

Authored by HubSpot Social Media Scientist Dan Zarrella, this ebook relies on real data to protect you from superstitious bits of bad marketing advice. Dan's research showed no significant correlation between the number of comments a blog post received and the amount of traffic that blog post generated. Connect with HubSpot :

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