Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

Marketing Insider Group

DECEMBER 20, 2021

Each asset and content category should be graded using a predetermined rating scale. HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Increase conversion or subscription rates. Improve SERP rankings for certain topics.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Tomorrow People

OCTOBER 27, 2020

Conversion Rates by Channel. SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Action words, on the other hand, help you create content that directly impacts your conversion rate, marketing ROI, and sales revenue. How to Use Action Words in Your Content.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A lot of signals are taken into account, a few of which are your landing page experience and click-through rate.

Hubspot 74

Hubspot Cost Google Process 74

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Gather data on these posts (traffic, bounce, conversion rate, etc).

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Video content For the past three years, as HubSpot tells us, video has been the primary content created by marketers. Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Hubspot

JANUARY 17, 2020

Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. It's important to note, dwell time and bounce rate are two different things. It's important to note, dwell time and bounce rate are two different things. What is dwell time?

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. Win SERP features. Use structured data. Local Business Listings.

SEO 61

SEO SERP CTR Click Rate 61

Contently

APRIL 4, 2023

Bottom-of-funnel content conversion rates (i.e., HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content).

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Conversions are measured by calculating a conversion rate.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

SmartBug Media

FEBRUARY 5, 2020

When creating blog posts, remember that longer-tail, lower competition keywords have higher conversion rates and are easier to rank for. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. This SERP feature aims to answer a user’s question immediately. Identify and Capture Search Intent.

SEO 87

SEO Tips SERP Content 87

Hubspot

DECEMBER 17, 2019

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Know that 53% of mobile site visits are abandoned if pages take longer than three seconds to load and a two-second delay in load time can result in abandonment rates of up to 87%. Start with the website structure and its design.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue. so you can provide the best content.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Navigate the Channel

JANUARY 2, 2023

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Is it a re-engagement journey, where your goal is to bring one-time customers back to your website or before they abandon your products or services?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

NOVEMBER 26, 2020

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. If you're not looking to spend more on your campaign, another way to improve search impression share is to focus on the quality score, target, bid, and conversion rate of your ads.

Impressions 101

Impressions Lead Scoring Lead Ranking Ad Frequency 101

SmartBug Media

AUGUST 13, 2021

One way to boost your search engine result page (SERP) ranking is to utilize a consistent customer review strategy. You can’t forget the likes of Google My Business or Facebook , so that you show up on the SERP when prospects are searching for senior care in your area. Again, be sure to: Clearly define your ask (i.e.,

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

Hubspot

JULY 22, 2020

You can charge hourly, by commission, or at a fixed rate. For instance, assigning negative keywords makes your content show up on more relevant SERPs. Using HubSpot's growth platform , the team expanded their strategy into a scalable one that supported the new services.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

B2B Marketing Insights - WE

MARCH 16, 2022

This will help to ensure that your article is relevant to the keywords that you are targeting and will also help to increase your click-through rate. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Scoop.it

MAY 4, 2023

Once people search for something on Google, they will see the ratings and reviews on the SERPs. You can also add ratings and reviews of your top products in the email to drive more people to read your emails. According to Hubspot , 49% of Gen Z customers often find new products via Instagram Stories. Source: LawRank 3.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Video Content Is Preferred. Google search bots look for video content.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Hubspot

APRIL 23, 2020

Bounce rate. To reduce bounce rate. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Time on site. To increase time on site.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Does Un-gating Offers Improve SEO and Conversion Rate Optimization? The Conversion Rate Optimization (CRO) Test. Lead to Opp rate. Buyer Persona.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Velocity Partners

FEBRUARY 20, 2024

However, for those of us deeply immersed in the day-to-day realities of managing B2B marketing audits & campaigns, the nuances between theory and practice are as profound as the gap between your MQL and SQL conversion rate (ouch). I’m talking about mapping out your baselines to establish your team’s goals and priorities.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

seo.co

OCTOBER 6, 2021

There are three main areas where content can affect your conversion rates, and I’m going to explore each of them in turn: Acquisition. Increased traffic, with a steady conversion rate, is going to result in a higher total number of conversions. Let’s assume that you have a steady conversion rate. Content as Acquisition.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100