Marketing Insider Group

DECEMBER 20, 2021

Content audits answer important questions like: Which content is performing best? HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. How can I optimize it even more? How can I fix it?

Lead Scoring 343

Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. The people also ask box is hinting at the search intent, because most of the questions are about online training. Now, the question becomes, do they care? Probably not. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Sprout Social

AUGUST 28, 2023

Surfer SEO Surfer SEO helps you improve the content quality of your web pages so your content ranks on search engine results pages (SERPs). It analyzes search term SERPs and compares your content against the learnings of top-ranking pages. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 86

Marketing AI Marketing Automation Services Enterprise Management Planning 86

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. Who are my current customers?

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. They will understand your customers’ pain points, questions and concerns, reservations, and praise for your brand better than anyone. Providing answers to questions you know your customers will have is a proactive way to show you care about their success. Funnels can lose momentum. Choose quality over quantity.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Navigate the Channel

JUNE 19, 2023

Human brains respond well to question headlines, if they’re not clearly dumb clickbait (“Want to win $5 million today?) or dichotomous, such as a yes/no question. If your audience can answer your question headline without reading your content, use a different question—or go another route. Our example is both.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Moz

SEPTEMBER 27, 2020

The article goes on, listing a series of questions that may help webmasters when self-assessing their own content (I strongly recommend reading the entire post). It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

OCTOBER 12, 2020

When prospective clients are looking to hire a marketing agency, there are a ton of questions that come up, including whether or not to hire an agency at all and who to hire. Here are five questions you should ask yourself and your team to help answer the question, “Do SmartBug’s marketing services fit my manufacturing company?”.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. If you build an archive of long-form content that's valuable for readers, you can create a reputation as a source people look to first to help them solve their questions.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

FEBRUARY 7, 2018

It all started when my colleague, HubSpot's Director of Acquisition Matt Barby, pointed out that a Google search for Justin Timberlake would display the following within the search engine results page (SERP): Naturally, I had questions. As always, feel free to weigh in with thoughts or questions on Twitter.

Google 71

Google SERP Eye-Tracking Hubspot 71

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

SmartBug Media

FEBRUARY 5, 2020

According to Google’s search evaluation quality guidelines , there are four categories of searcher intent: Know: The searcher wants to find information on a topic to answer a question. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. This SERP feature aims to answer a user’s question immediately.

SEO 87

SEO Tips SERP Content 87

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. How This Strategy Helps You Find Question-Based Keywords. After initiating the search, Google produces “People also ask” (PAA) questions. As searchers click on questions, more show up. What is Google Suggest?

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

JANUARY 17, 2020

We ask questions like, Who's looking at your site, where are they located, and what are their interests? Dwell time is the metric that runs through various search engine results pages (SERPs). Remember that dwell time begins and ends with the SERP. When we talk about metrics, we tend to focus on demographics.

Dwell 97

Dwell SERP SEO Marketing Analytics Tools 97

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. The top 3 paid advertising spots get 46% of the clicks on the page. they spend on AdWords.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Scoop.it

MARCH 2, 2023

Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). So here are 6 content formats that are low-cost and highly effective.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Hubspot

MARCH 15, 2019

Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?". With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018". While HubSpot's "What Is Marketing?

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Hubspot

JUNE 16, 2020

When you sit down to write, what are some of the questions you ask yourself? At HubSpot, keyword research informs the topics we write about each quarter. You'll be solving questions that are common among your audience. For example, HubSpot's socials do both. Are you keeping your audience in mind? You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

JULY 2, 2021

If you were to make the first page in Google search engine results page (SERP) for IT services despite being a managed service provider, a large amount of the traffic coming to your blog would be unqualified, which leads to a high bounce rate. Your blog posts should be solving these questions. You know your audience best.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. While there’s no hard and fast rules around this, detailed in-depth content is better able to answer users’ questions. HubSpot recommends that posts between 2100 to 2400 words work best for SEO.

Google 52

Google SERP Keywords Domain 52

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Organic Traffic. Lots of things can influence your organic traffic.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. Align Your Content with Search Intent.

SEO 98

SEO Practices Best Practices Lead Ranking 98

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Strategic-IC

JUNE 25, 2019

Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress. For example, HubSpot enables you to plan, create, publish, and measure your results in one place. Related: 5. Generate Top Content Ideas and Research.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. Ask your customers or your sales team open-ended questions, such as “What made you interested in our product or service?” And if you think about it, it makes sense.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Marketing Insider Group

JUNE 15, 2015

If you follow the logic, you’ll likely encounter these two fundamental questions: What kind of marketing investments are more likely to pay off? If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Give it Some Elbow Grease?

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Simply search for a term of interest, identify what questions are being asked, then create a highly-focused piece of content as a solution. HubSpot Sidekick.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2020

Your website is where visitors and customers go when they want to ask questions, read content, or purchase products or services. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73