Remove search-engine
article thumbnail

Why Social Media Isn’t Enough To Drive Your Business Growth

Marketing Insider Group

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Driving sales means driving your customers to the places where they can directly make a purchase — in most cases, to your website. Consumers Start on Search Engines. Image Source.

article thumbnail

4 Ways to Maximize HubSpot for a SaaS Business Model

SmartBug Media

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Should You Host Your Blog Content? HubSpot vs. WordPress

SmartBug Media

It can be a very rewarding long-term search engine optimization (SEO) play, so it is important that you think long term about the implications of your choice of a hosting platform. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem.

Hubspot 86
article thumbnail

A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. How do customers discover new products nowadays?

Hubspot 101
article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

This is particularly important for brands with customers who purchase via different routes and devices. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. An effective way to circumvent this problem is to practice proper channel management. Positive Reviews.

article thumbnail

A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. Vertical Search.

SERP 73
article thumbnail

Inbound Marketing: Everything You Need to Know

Webbiquity

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.