Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Every piece of content has the potential to widen your audience.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. By integrating HubSpot and WordPress, you have a powerful team to help generate and convert leads on your website.

Hubspot 89

Hubspot Work Management Rules Template 89

SmartBug Media

APRIL 23, 2021

From publishing content to making sure your pages are well optimized, there's a lot you need to do to be successful. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists.

Traffic 101

Traffic Organization Content Thought Leadership 101

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. The Growth of Social as a Marketing Channel.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

KoMarketing Associates

SEPTEMBER 8, 2022

HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. Additionally, social (16%) was cited as the top website traffic source by respondents.

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

Marketing Insider Group

JULY 6, 2021

More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results. Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. (I agree!). Consumers Start on Search Engines. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Let your audience know about your valuable content to generate interest and drive traffic. Evaluating and addressing potential content marketing mistakes can help boost traffic and engagement. WHY IS IT NOT HAPPENING?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Contrary to popular belief, linking to websites other than your own will actually drive traffic to your business as opposed to away. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. About 16% of respondents claimed that social media has been a top website traffic source.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

Marketing Insider Group

DECEMBER 28, 2020

Your CMS is the hub of website content publishing. Other large players in the space include HubSpot , Zoho , and Oracle. They assist with improving personalization, executing email marketing, social media publishing, and more. Get started today–and generate more traffic and leads for your business. SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

SmartBug Media

DECEMBER 8, 2020

Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content. Redirect traffic.

Hubspot 75

Hubspot Display Rules Template 75

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. This is critical.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot. How easy and cool is that?

Social Media 94

Social Media Hubspot Trends Media 94

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Businesses that blog regularly benefit from: More web traffic. More web traffic. Once you reach 21 to 54 posts, you can see your traffic go up by as much as 30 percent. Appealing, right? Not only that.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). This chart shows the average increase in traffic and measurable business outcomes (leads and direct sales in some cases) from our clients. The average increase in traffic is 138% after 12 months. The average ROI is 7x!

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Optinmonster

MARCH 22, 2024

You may have heard about some popular publishers who have disabled their blog comments due to a high volume of spammy and low-quality comments, and you’re wondering whether you should too. On the other hand, many publishers still argue the case for keeping blog comments. Here’s a quick breakdown of what each had to say.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

KoMarketing Associates

FEBRUARY 2, 2021

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design. Growth marketing is no longer a niche subject—it’s a pillar of successful companies.”.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

DivvyHQ

APRIL 6, 2021

Is there an ideal blog publishing frequency? Here's a deep dive to help you determine your ideal blog publishing frequency. Here's a deep dive to help you determine your ideal blog publishing frequency.

Resources 99

Resources Planning Account Based Marketing Content Marketing 99

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics. And it all starts with traffic.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. In fact, here at HubSpot, we’ve adopted a pretty unique approach to influencer marketing, and it’s yielded some amazing results — and relationships.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Parse.ly

AUGUST 1, 2019

Act like a publisher. The approach transformed its business; traffic to the website has skyrocketed, and 90% of IMPACT’s 7,000 monthly leads are organically driven through its content. It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. What does it mean to think like a publisher? Her solution?

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

JULY 18, 2019

In other words, by building up the content on your site, optimizing for keywords on which to rank, publishing your NAP (name, address, and phone number), and more, Google is more likely to think your site is relevant and push your link higher up on a keyword's search results page. SEO drives 30% of traffic, and 20% of revenue.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Only B2B

MARCH 13, 2024

But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Syndication platform fees: Some platforms charge for access to their network of publishers and audience reach. These will tell you which specific syndication placements are driving the most traffic.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71