Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. 3) Host Webinars and Podcasts. Step 2: Promote your webinar and podcast extensively via social media and email.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Even if the publish date of the content is months or years old, search engines prompt users to view it, meaning it is high quality and more likely to convert leads. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

NOVEMBER 27, 2012

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. Using this criteria, advertisers can publish updates right to a user's homepage.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Add Location Pages to your Website.

SEO 101

SEO De-duplication Work Management Aggregators 101

Hubspot

JUNE 5, 2012

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This easy to read list allows publishers to see which links are not working as they should, giving them the opportunity to address the problem. Being able to see the erroneous URL makes it easier to replace it with an active link.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Outbrain

JANUARY 1, 2020

For example, when you write meta descriptions properly, it provides useful search results for readers, and helps you gain user click-through from the search engine results page (SERP). You can optimize your URL slug, too. This is the part of your URL that comes right after the domain extension. Be factual and authentic.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Hubspot

NOVEMBER 23, 2011

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. Publishing a ton of content, and then abandoning ship. Not making content available on social media networks.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Landing Pages 28

Single Grain

NOVEMBER 16, 2023

By offering valuable content such as ebooks, webinars, or downloadable resources, SaaS companies can capture leads and nurture them through the sales funnel. For example, do they prioritize blog posts, webinars or interactive tools? Webinars : Webinars provide a real-time, interactive platform to connect with your audience.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Hubspot

SEPTEMBER 7, 2016

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. You need to know how many pages, blog articles, and social media posts your competitors are publishing and how often are they publishing.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Brandpoint

JUNE 24, 2021

A CMP is a centralized Software as a Service (SaaS) tool to streamline content marketing efforts by providing one space to create, review and publish content. You can determine the CPL for each of your marketing campaigns including webinars and events, display ads, paid media, paid social and more. CMP: Content Marketing Platform.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Single Grain

JULY 1, 2021

This automated webinar platforms listicle post lists ten best automated webinar softwares: All ten providers come with not just one, but several affiliate links strategically placed throughout the article. Here’s a better example. 6) Open Outbound Links in New Tabs. What kind of anchor should you use for your guest-posting links?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Hubspot

FEBRUARY 9, 2015

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. 3) Relevant Conversations.

Process 28

Process Research Long Tail Marketing Validation 28

Hubspot

OCTOBER 9, 2019

Publish: Publish your post on your blog. At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Optinmonster

AUGUST 27, 2023

What is your publishing schedule? Then consider posts that are: Useful Educational Fun Controversial You can also publish roundups, personal stories, and lifestyle posts. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. Who’s in charge of maintaining and updating content?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Hubspot

MAY 10, 2012

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. You can even publish it to Twitter (which you'll certainly be using after you read about Twitter's B2B uses later in this post)! Let's use HubSpot as a case study.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Ahrefs Content Explorer helps you uncover the top-performing content in your niche with advanced filters like languages, publishing time, traffic value, social shares and number of words. Infographics. Social media posts.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Webbiquity

NOVEMBER 28, 2011

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 ” 60% of shared information contains links to published content (online publications, blogs, etc.); And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100