Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. url" : "[link]. publisher" : {.

Organization 78

Organization Marketing Websites Optimization SERP 78

seo.co

MARCH 22, 2021

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs.

Lead Scoring 113

Lead Scoring Lead Ranking De-duplication Long Tail Marketing 113

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. When you publish any piece of content—whether it be a blog, webpage, or pillar page—it should clearly cover a specific topic in-depth, be well-written, and above all else, provide value to the reader.

SEO 87

SEO Tips SERP Content 87

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool.

SEO 64

SEO API Tips Best Practices 64

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. If you do, Google will reward you.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. That's exactly what website indexing does in the context of search engine results pages (SERPs). Next, you will have to request Google to crawl the URLs of your website.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. It's displayed on top of the general results, and also includes the page's publication date, title, and URL.

Features 76

Features Google Work Management SERP 76

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Even if the publish date of the content is months or years old, search engines prompt users to view it, meaning it is high quality and more likely to convert leads. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Do your keyword research.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Create a new campaign for the site page, to which all URLs on the new page are linked to track clicks/conversions. The Results. The SEO Test.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Publish blog posts regularly.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Pearl Digital Marketing

JUNE 4, 2019

You’d probably go to Google and search for “hairdresser near me” or “barber Sydney” The results show after you’ve hit enter on the search are known as the Search Engine Results Page (or SERP). Slug : The slug is the final part of a URL that indicates that exact page of the site that you are on.

SEO 65

SEO Lead Scoring Lead Ranking Keywords 65

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. With Google displaying podcasts as a SERP feature—this also allows you the opportunity to optimize your podcast accordingly.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). These features, along with your URL, let search engines and users know what value your page delivers to target audiences.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. So, keep in mind: a featured snippet does not always equal a top rank in the SERP. Let's say I wanted to find an answer to the question, "Why are dogs so great?"

Features 73

Features Google SERP Lead Scoring 73

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). You should also audit the content you're publishing to ensure it's actually solving your visitors' problems. How'd you do?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. That means, the editorial process is intense and laborious. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Optinmonster

AUGUST 27, 2023

What is your publishing schedule? Then consider posts that are: Useful Educational Fun Controversial You can also publish roundups, personal stories, and lifestyle posts. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. Who’s in charge of maintaining and updating content?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+? First, let''s start off with some good news.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Outbrain

JANUARY 1, 2020

For example, when you write meta descriptions properly, it provides useful search results for readers, and helps you gain user click-through from the search engine results page (SERP). You can optimize your URL slug, too. This is the part of your URL that comes right after the domain extension. Be factual and authentic.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.” But what happens if you write for multiple sites?

Google 28

Google Clickthrough Marketing Websites Domain 28

ClearVoice

JUNE 9, 2020

” ~ HubSpot. ’ Research published in the Journal of Consumer Research says, “For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch.” Google reminds us to avoid creating duplicates online across various URLs. ” So, get visual.

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Outbrain

JULY 8, 2019

If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Decide how frequently you will publish content.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Publish Frequently.

Top of Funnel 311

Top of Funnel Paid Search Agency Companies Marketing Automation Services 311

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97